My bio

Short bio.

John Espirian is the relentlessly helpful® LinkedIn nerd and author of Content DNA. He leads the Espresso+ community for ethical small business owners who want better online visibility and best-practice advice for LinkedIn.

John is the co-organiser of the UK’s first LinkedIn-focused conference, UpLift Live.

John’s LinkedIn services include 1-to-1 consultations and private training sessions for corporations and membership organisations.

John has also created a self-directed online training course called the LinkedIn Leaders Playbook, which contains all his best practice tips on how to build an effective presence on the world’s number one business networking platform.

Find John at or follow him by searching for Espirian on LinkedIn.

  • Check out my 19 truths, 1 lie article on LinkedIn.
  • Say it like this: Esspihreeun.


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How I sound.

Long bio text.

I’m a former software & hardware tester, a former Microsoft Most Valuable Professional (MVP) and a former director of the UK’s largest editorial society.

When I worked as a quality assurance manager for one of the UK’s largest internet service providers, I used to be the guy answering everyone’s questions:

  • “How does this work?”
  • “What does this mean?”
  • “Why’s this bloody error happening?”

I’d explain how stuff worked so that anyone would get it. I was a natural teacher.

In 2009, I went solo and became an independent technical copywriter.

As a one-person business, I can be sure that there’s zero office politics at Espirian Towers. And I can make my tea with two teabags and no one can tell me off.

B2B clients hire me to explain how their products, services and processes work. This includes:

  • web pages
  • blogs & articles
  • case studies
  • LinkedIn profiles

I’m known in part for my book, Content DNA, where I talk all about how to define a personal brand and then to be the same “shape” everywhere. My personal brand values are:

  • Teacher not preacher
  • Cheeky geek
  • Attitude of gratitude
  • Eager experimenter
  • Relentlessly helpful

It’s the last of these that’s the real anchor value of my personal brand, and it’s what a lot of people echo back when they interact with me on social media.

BitmoJohn is my cartoon alter ego. He’s a younger, slimmer and better-at-football version of me. I use him as part of my visual branding, in my social media posts, webinars and other presentations.

I work remotely with clients around the world from my home office in Newport, South Wales, UK.

PS. My full title is Lord John Espirian (pronounced ess–PIH–ree–unn) of Hougun Manor.