External blog posts and written content
This page includes external resources of my blog posts, interviews and other written content.
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External blogs and guest posts


- Mark Schaefer: Find the branding hook that others sing back to you
- Andrew and Pete: How to search LinkedIn the smart way
- Social Media Examiner: How to improve your LinkedIn engagement
- Drive The Network: LinkedIn Q&A
- Henderson Loggie: VAT: What you need to know when running a small business
- Certitec: A day in the life of a delegate
- Rev: 7 ways to get more LinkedIn engagement
- SfEP: 10 tips for handling your first proofreading job
- SfEP: Writing out web addresses
- SfEP: Windows options for Mac users
- SfEP: Wise owls: freelance business goals for 2018
- SfEP: Upgrading SfEP membership
- The Proofreader’s Parlour: Working with two screens
- Digital 2016: The big write-up
- PCN: Technical writing primer
- The Mighty Marketer: 4 steps to freelance success on LinkedIn
Interviews
- Read Valuable Content: 9 relentlessly helpful content marketing tips from copywriter John Espirian
- Read The Freelancer’s Year: Meet John Espirian: freelance technical copywriter and LinkedIn go-to man
- Read eSense magazine: Fewer words, more graphics (see page 9)
- Read Media Shower: Technical writing interview
- Read ProCopywriters: Spotlight interview
- Read Strategy For Today: B2B shouldn’t be a dry and stuffy arena
- Read Digital Drum
- Watch Chloe Forbes-Kindlen: Why technical writing matters to your business
- Watch Madalyn Sklar: Twitter advanced search
- Watch Elizabeth Lim: Raw and Real podcast
- Watch Christine Gritmon: LinkedIn interview
- Watch Brenda Meller: LinkedIn interview
- Watch Interview on local TV in Cambridge
- Watch The Jaily Show with Jay Ludgrove
- Watch Cancer awareness content creation challenge with Sebestian Ong
- Watch Mistakes that made me: LinkedIn Live with Loren Greiff
- Watch Making content more memorable with Michelle J Raymond
- Watch How to write an effective about page with Melanie Johnson
- Watch The power of reciprocity with Susan Sneath and Gail McDonald
Book appearances
One of my proudest moments: I was a case study in KNOWN by Mark Schaefer.
My case study features on pages 205–209, and you can read a little about this here: Measuring the “soft stuff” like thought leadership.

I wrote a chapter commentary (see chapter 11 – Generalisations) for the ISTC’s republication of this seminal book on technical writing. The book was first published in 1948, and the republication coincided with the ISTC’s 70th anniversary.

by Reginald Kapp
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