External blog posts and written content.

This page includes external resources of my blog posts, interviews and other written content.

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External blogs and guest posts


  • Read Valuable Content: 9 relentlessly helpful content marketing tips from copywriter John Espirian
  • Read The Freelancer’s Year: Meet John Espirian: freelance technical copywriter and LinkedIn go-to man
  • Read eSense magazine: Fewer words, more graphics (see page 9)
  • Read Media Shower: Technical writing interview
  • Read ProCopywriters: Spotlight interview
  • Read Strategy For Today: B2B shouldn’t be a dry and stuffy arena
  • Read Digital Drum
  • Watch Chloe Forbes-Kindlen: Why technical writing matters to your business
  • Watch Madalyn Sklar: Twitter advanced search
  • Watch Elizabeth Lim: Raw and Real podcast
  • Watch Christine Gritmon: LinkedIn interview
  • Watch Brenda Meller: LinkedIn interview
  • Watch Interview on local TV in Cambridge
  • Watch The Jaily Show with Jay Ludgrove
  • Watch Cancer awareness content creation challenge with Sebestian Ong
  • Watch Mistakes that made me: LinkedIn Live with Loren Greiff
  • Watch Making content more memorable with Michelle J Raymond

Book appearances

One of my proudest moments: I was a case study in KNOWN by Mark Schaefer.KNOWN by Mark Schaefer

My case study features on pages 205–209, and you can read a little about this here: Measuring the “soft stuff” like thought leadership.

KNOWN by Mark Schaefer
KNOWN by Mark Schaefer

I wrote a chapter commentary (see chapter 11 – Generalisations) for the ISTC’s republication of this seminal book on technical writing. The book was first published in 1948, and the republication coincided with the ISTC’s 70th anniversary.

The Presentation of Technical Information
by Reginald Kapp

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John Espirian.

John Espirian and Espresso+

I'm the relentlessly helpful LinkedIn nerd and author of Content DNA. I teach business owners how to be noticed, remembered and preferred.

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