My choices about my visual brand.
A personal brand is about far more than just visuals, but there’s no doubt that how things look makes a difference.
In my book, Content DNA, I talk about the importance of being the same “shape” everywhere.
So, here’s how that translates visually.
I use the following main HEX colours for my brand:
My logo and book cover were designed by Pixels Ink.
Those designs informed the look of this website, created by Jammy Digital.
Nerdy stuff about the logo.
- The bottom (descender) of the “p” is shaped to look like a bookmark.
- The orange dots over the “i”s are called “tittles”.
- The green full stop represents authority.
- The angles are cut at:
- 23º – my favourite prime number, and
- 77º – the year I was born.
My main list style uses green bullets with nested orange bullets. They look like bits of my logo on purpose.
Callout info sits in boxes that look like this:
Did you know?
The best image size for Facebook, LinkedIn and Twitter is:
I use banded rows to make table data easier to read:
|LinkedIn Loser video course||£99|
|30-minute online consultation||£249|
|60-minute online consultation||£299|
|LinkedIn profile review||£349|
|LinkedIn profile makeover & consultation||£499|
|Copy Fix (5-page website edit)||£799|
Call to action.
My blog posts end with a panel that looks like this:
Read my book.
There are more tips on personal branding, content and marketing in my book, Content DNA.
Buy the paperback, ebook or audiobook now.