My choices about my visual brand.
A personal brand is about far more than just visuals, but there’s no doubt that how things look makes a difference. In my book, Content DNA, I talk about the importance of being the same “shape” everywhere. So, here’s how that translates visually.Typefaces.
I use 3 main typefaces throughout this website:
- Montserrat Extra Bold: for headings
- Montserrat Light: for body text
- Source Code Pro: for
code snippets
I also use Montserrat Light as the typeface in the body text of my book, Content DNA.
Logo.
The Espirian logo uses the Fira Sans Black.
I use a few different forms of my logo, depending on the background colour and available space:
My logo and book cover were designed by Pixels Ink.
Nerdy stuff about the logo.
- The bottom (descender) of the “p” is shaped to look like a bookmark.
- The orange dots over the “i”s are called “tittles”.
- The green full stop represents authority.
- The angles are cut at:
- 23º – my favourite prime number, and
- 77º – the year I was born.
My main list style uses green bullets with nested orange bullets. They look like bits of my logo on purpose.
Book.
This is the cover of my book, Content DNA.
The colours, fonts and angles are all in line with the logo design:
- Fira Sans Black: for cover text
- Montserrat Light: for body text
Box styles.
Callout info sits in boxes that look like this:Did you know?
The best image size for Facebook, LinkedIn and Twitter is:1200×630 pixels
stat looks like this:
This is a sample stat box.
Tables.
I use banded rows to make table data easier to read:
| Prices | |
|---|---|
| Team/group training | £799 |
| Online course | £299 |
| Consultations | Prices |
|---|---|
| 60-mins | £199 |
| 20-mins | £79 |
| Membership | Prices |
|---|---|
| Espresso+ yearly | £400 |
| Espresso+ monthly | £40 |
| Book | Prices |
|---|---|
| Content DNA | ~£15 |
Call to action.
My blog posts end with a panel that looks like this: