LinkedIn membership numbers

How many members does LinkedIn have? On 29 January 2025, LinkedIn had more than 1.1 billion member accounts. Source: LinkedIn People search (See also LinkedIn Pressroom) Here are the LinkedIn member stats I’ve tracked. Some extra detail about the announcements (such as growth and revenue) are accessible via the links on the numbers in the […]

LinkedIn visibility

Here are my LinkedIn post visibility and engagement stats for the past 5 years, to show how things have changed as the platform has grown. I’m sharing this info so that you can see that even a regular LinkedIn content creator can experience declining visibility on the platform. I’ll remind you below of the advice […]

LinkedIn Premium review

This is a completely rewritten update to a blog I wrote in 2021: see original Every time I run a LinkedIn training session, someone always asks whether it’s worth upgrading to a Premium account. To summarise what I said about this at UpLift Live 24: If you can’t drive your family car well, why would […]

Are hashtags dead on LinkedIn?

More than 100 people got involved in my latest experiment on LinkedIn hashtags, as I tried to work out whether hashtags on LinkedIn were going away. Despite the hashtag functionality having a recent wobble in October 2024, almost everyone who responded said that hashtags were active/clickable and working as expected. Any hashtags that looked like […]

LinkedIn starter guide

How to improve your LinkedIn profile. This short guide covers basics of producing the best LinkedIn profile, building your presence on the platform and using the search field to look for good leads. For my best thinking on doing the right things on LinkedIn, check out my LinkedIn course. For ongoing support with LinkedIn best […]

LinkedIn “see more” breakpoints on posts

Here’s some updated info for how LinkedIn shows post previews in late 2024. Posts are often too long to be shown in full, so LinkedIn saves space in the feed by showing a preview of the content, with a “…⁠more” link that leads to the full post when clicked. Knowing where this link appears can […]

LinkedIn character limits

Here are some LinkedIn character limits for common fields on the platform. Don’t feel you need to fill all the space: your content should be only as long as is needed to convey your message. Posts. 3000 characters. The old limit used to be 1300 characters. Comments. 1250 characters. The old limit used to be […]