People don’t have short attention spans. Brands have short interesting spans.
Mark Schaefer
Get to the point
The average blog post takes around four hours to write. Long content tends to outperform short content. People will stick around for engaging content.
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Some people seem to rattle off content in minutes. Other people agonise over it for weeks. So, how long should it take?
It stands to reason that the more time you put into creating a piece of content, the better it will be. But that’s thinking of it in terms of subjective quality, which, although important, isn’t the be all and end all of what makes for effective content.
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