Content DNA – Chapter 26 – How long does it take to create content?

The relentlessly helpful® blog by John Espirian

20 April 2020
Content DNA

People don’t have short attention spans. Brands have short interesting spans.

Mark Schaefer

Get to the point

The average blog post takes around four hours to write. Long content tends to outperform short content. People will stick around for engaging content.

Some people seem to rattle off content in minutes. Other people agonise over it for weeks. So, how long should it take?

It stands to reason that the more time you put into creating a piece of content, the better it will be. But that’s thinking of it in terms of subjective quality, which, although important, isn’t the be all and end all of what makes for effective content.

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John Espirian

I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA

I teach business owners how to be noticed, remembered and preferred.

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