Content DNA – Chapter 24 – Be visually consistent

The relentlessly helpful blog

21 April 2020

Content DNA

No one is an artist unless he carries his picture in his head before painting it, and is sure of his method and composition.

Claude Monet

Get to the point

Beautifully crafted words sparkle less if they’re surrounded by inconsistent visuals. Stand out in the social feed by ensuring that your static and moving images are recognisably you.

My day job is to put consonants and vowels in the right order. But more than that, it’s to communicate clearly so that the target audience understands how stuff works. Communication is the journey of ideas and feelings from one brain to another. Words and visuals are co-pilots on the flight. They work best when they complement each other. So, even though I’m a writer, I recognise the value of adding the right visuals to the mix.

It’s all too easy to grab some photos from one of the numerous free stock image websites, chuck them into Canva (a free image composition website), then share the results on your social media feeds or your website. It feels as though you’re doing something to liven up your content and perhaps get more engagement.

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John Espirian

I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA

I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

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