No one is an artist unless he carries his picture in his head before painting it, and is sure of his method and composition.
Claude Monet
Get to the point
Beautifully crafted words sparkle less if they’re surrounded by inconsistent visuals. Stand out in the social feed by ensuring that your static and moving images are recognisably you.
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My day job is to put consonants and vowels in the right order. But more than that, it’s to communicate clearly so that the target audience understands how stuff works. Communication is the journey of ideas and feelings from one brain to another. Words and visuals are co-pilots on the flight. They work best when they complement each other. So, even though I’m a writer, I recognise the value of adding the right visuals to the mix.
It’s all too easy to grab some photos from one of the numerous free stock image websites, chuck them into Canva (a free image composition website), then share the results on your social media feeds or your website. It feels as though you’re doing something to liven up your content and perhaps get more engagement.
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