Content DNA – Chapter 17 – Trust fractures

The relentlessly helpful blog

20 April 2020

Content DNA

It takes twenty years to build a reputation and five minutes to ruin it.

Warren Buffett

Get to the point

Make everything you do an act of reinforcing the trust between you and your audience. If they trust you and you don’t mess things up, you’ll be unstoppable.

We’re in a world where the availability of information is at an all-time high, and where switching costs are at an all-time low. In the 2020s, if a business messes you around, you can get up and flounce out of the door.

If you want to avoid such hair-tossing happening to you, you need to do everything you can to build and keep trust with your clients and your audience. When that trust fractures, it happens more publicly than ever before. We’re at peak peril for customer loyalty.

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John Espirian

I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA

I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

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