Content DNA – Chapter 14 – Pull up a CHAIR

The relentlessly helpful® blog by John Espirian

20 April 2020
Content DNA

If you are silent about your pain, they’ll kill you and say you enjoyed it.

Zora Neale Hurston

Get to the point

Until you work out your Content DNA building blocks, the CHAIR framework is a useful safety net for creating content that engages your audience.

Your content should always have the same “shape”, else you risk it being too fuzzy to be remembered by your ideal audience.

But what if you’re not yet crystal clear on your Content DNA building blocks? Well, then you could do with a ready-made safety net. Or rather, a CHAIR.

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John Espirian

I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA

I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

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