Get to the point
Until you work out your Content DNA building blocks, the CHAIR framework is a useful safety net for creating content that engages your audience.
Your content should always have the same “shape”, else you risk it being too fuzzy to be remembered by your ideal audience.
But what if you’re not yet crystal clear on your Content DNA building blocks? Well, then you could do with a ready-made safety net. Or rather, a CHAIR.The rest of this post is only for Espresso+ Members.