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This week’s main topic looks at how many active accounts there are on LinkedIn. See my LinkedIn membership tracker, particularly the updated section titled “How many active users are on LinkedIn?” Postbag. What do you think of people customising their pronouns? In short, don’t do it! Do text-only posts perform less well than posts with […]

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Show notes. Postbag via Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have any top tips for people with established audiences please? — Look for opportunities to start conversations: birthdays, job changes — Look through your network to find key […]

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Show notes. Thanks to Mark Williams for his kind farewell newsletter. Postbag. Other topics. Everyone is talking about algorithmic bias against women. I’m going to investigate. For now, see this LinkedIn Engineering blog post (20 November 2025) for the company’s response. A couple of text-plus-image posts: Starting a post with a short bit of quoted […]

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Show notes The first episode of the new-look show took me 6 hours to record, edit and produce last week. Postbag Why not refresh your About statement with some icebreakers? Pick 3–5 conversation starters and drop them into your profile so that people doing their research can say something interesting to you. Free LinkedIn members […]

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Show notes This is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian.  There’s a quick backstory of the handover from the show’s creator, Mark Williams, to John, and then on to listener questions in the Postbag. Postbag questions Generative AI data training: how to turn it […]