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This week we look at audio pronunciation on your profile. Postbag. Sara Gallagher: How can I realistically tell what advice is applicable to me, and what “works” because of the skewed sample but won’t in the broader LinkedIn universe? Does it just come down to trial and error? Illiya Vjestica is running a bonus UpLift […]
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Show notes. Main topic is how others can be your marketing department via their recommendations and video testimonials. Postbag Mark Lee: I’m wondering what would happen if I chose to start another newsletter on a different topic potentially of interest to a different subset of my connections. Do all my connections get notified of the […]
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Show notes. What is real and what is fake on LinkedIn? We’re looking at some fake accounts this week. Postbag. Gillian Whitney voice note Can anything be done to stop DMs fragmenting when sending LinkedIn recommendations? LinkedIn security fake account Update on fake LinkedIn security accounts via Guy Strijbosch Where did all the Top Voices […]
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Happy New Year! Postbag. Hanne Møller – reposting your own post Caryn Yuen – hashtags I know LinkedIn has removed the ability to follow hashtags, but people can still use them. Some include hashtags within the body of their post to draw attention to certain words, while others add several at the end in a […]
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Show notes. What’s in your LinkedIn Year in Review? This is LinkedIn’s version of Spotify Wrapped. Postbag. Should a CTA be included in the headline? Caryn Yuen If the CTA is very short and part of a reasonably short overall headline, then that’s OK. Headlines that are too long won’t be read by humans, and if the intention of the text isn’t clear to the AI-powered LinkedIn search, that could do you harm. How to share achievements Famey Lockwood LinkedIn […]
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Postbag. Does the industry setting matter on your profile? Christopher Johnson (voice note) LinkedIn industry options help page Fake accounts with similar headlines? LB Brittingham I’m searching for other experts supporting introverts and I keep coming across profiles with “introvert living in an industry of extroverts” or similar. Many seem like real accounts. Maybe it’s […]
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This week’s main topic looks at how many active accounts there are on LinkedIn. See my LinkedIn membership tracker, particularly the updated section titled “How many active users are on LinkedIn?” Postbag. What do you think of people customising their pronouns? In short, don’t do it! Do text-only posts perform less well than posts with […]
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Show notes. Postbag via Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have any top tips for people with established audiences please? — Look for opportunities to start conversations: birthdays, job changes — Look through your network to find key […]
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Show notes. Thanks to Mark Williams for his kind farewell newsletter. Postbag. Other topics. Everyone is talking about algorithmic bias against women. I’m going to investigate. For now, see this LinkedIn Engineering blog post (20 November 2025) for the company’s response. A couple of text-plus-image posts: Starting a post with a short bit of quoted […]
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Show notes The first episode of the new-look show took me 6 hours to record, edit and produce last week. Postbag Why not refresh your About statement with some icebreakers? Pick 3–5 conversation starters and drop them into your profile so that people doing their research can say something interesting to you. Free LinkedIn members […]
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Show notes This is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian. There’s a quick backstory of the handover from the show’s creator, Mark Williams, to John, and then on to listener questions in the Postbag. Postbag questions Generative AI data training: how to turn it […]