Recommended copywriters & content writers

Hire a copywriter or content writer. I’m now focusing on my LinkedIn consultancy work and my Espresso+ community for small business owners, which means I no longer take on copywriting projects (unless you’re Liverpool Football Club, in which case I love you and will work for you for free). Check out my list of recommended […]

Human vs AI book summaries

One of the most popular features from my Content DNA book on personal branding is the “Get to the point” section at the start of each of the 32 chapters. I wrote a few sentences to summarise my thinking and placed them at the start of each chapter, to give readers a flavour of what […]

How to create a branded hashtag

Create your own terms to support your personal brand. Do you have your own branded hashtag? It could help your business stand out and provides an easy way for followers to spread the word about you. I use branded hashtags to give labels to some of my content on social media. You can do the […]

A sample blog template

I’ve created this for Ella Orr, who asked in the Espresso+ community about how best to structure a blog post. Start with a hero image, like the one above. I’ve created a template in Snagit, but you can use Canva if that’s easier. Take time to get the headline right. It should be clear and […]

Tips for writing web pages

What information should go where on your website? Here are some of the tips I give to my clients when they hire me to write B2B website content for them. Many websites have several more pages than this, but I wanted to cover the basics of the essential content found on almost all service-based sites. […]

How to get freelance copywriting work

Top tips for new freelance copywriters looking for work. I’ve been a freelance copywriter since 2009, and a lot of newbies come to me for advice on how to find copywriting projects. Here’s my best advice for getting your freelance copywriting career up and running. Get to the point. Most of copywriting comes down to […]