Content DNA sample chapters

Here’s a 6-chapter sample of Content DNA, my personal branding handbook that shows you how to be noticed, remembered and preferred. Espresso+ community members get the full digital book and the audiobook as part of their membership. Paperback • Ebook • Audiobook 103 ratings & reviews 4.6/5 star rating Buy on Amazon 1. Introduction 2. […]

Human vs AI book summaries

One of the most popular features from my Content DNA book on personal branding is the “Get to the point” section at the start of each of the 32 chapters. I wrote a few sentences to summarise my thinking and placed them at the start of each chapter, to give readers a flavour of what […]

A sample blog template

I’ve created this for Ella Orr, who asked in the Espresso+ community about how best to structure a blog post. Start with a hero image, like the one above. I’ve created a template in Snagit, but you can use Canva if that’s easier. Take time to get the headline right. It should be clear and […]

Espirian style guide

Preferences for how I write my own stuff. When I write content for my B2B clients, I usually create a style sheet. It’s a Word document I use to record the style preferences that I need to apply to the text I write and edit. I have a style sheet for my own writing. Here […]