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✅ Social media tactics
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Look elsewhere if you want:

❌ Fluff and nonsense
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❌ Boring, grey walls of text
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2017: the year of being not boring

2017-the-year-of-being-not-boring

My old marketing approach was boring as hell. There’s a harsh personal realisation right there.

It didn’t matter how useful or well researched my posts were (and they were), they fell into that boredom trap. Into that I’ve-read-something-like-this-before trap. So, after a bit of soul-searching and a fun chat with my buddies Andrew and Pete, I’ve decided to make some changes to the way I go about these blogs.

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How to personalise LinkedIn mobile invitations

Personalise LinkedIn mobile invitations

I bet you hate receiving LinkedIn connections that haven’t been personalised. I do. Common questions that run through my mind when this happens:

  • 🤔 Why does the other person want to connect?
  • 🤔 Are they just playing a numbers game?
  • 🤔 Are they genuinely interested in me?
  • 🤔 Am I going to be hit with a sales pitch as soon as I accept?

Unless you want to put those same questions into the minds of others, make sure to add a personal message to all of your LinkedIn invitations.
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Pricing: a question of trust

Pricing: A question of trust

I recently posted a simple question on Facebook. It received a lot of replies and so I thought it would be worth investigating on my blog. Here was my query:

Question posted on Facebook

Earnest question: would you, a potential consumer, trust a service provider who didn’t give any indication of their price on their website?

View full thread (Friends only)

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The Tao of Twitter: an experiment

The Tao of Twitter: an experiment

I’ve worked as an independent technical writer since the end of 2009. I’m fortunate to have a career I enjoy: I get to take part in varied, interesting projects, and the words I write help people get stuff done. That’s all awesome. Lately, I’ve been thinking a lot about how to raise my profile. How does one do that?

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