About John.

Relentlessly helpful
technical copywriting.

I write content for B2B businesses that need to explain how their products, services and processes work.

Do any of these sound familiar?

BitmoJohn busy

You’re too busy to write.

You don’t have the time to create website and blog content to promote your business.

BitmoJohn looking with big eyes

You're too close to your own business.

You’re so close to your day-to-day work that you can’t explain it objectively to others.

You're not great with grammar.

You might be better at talking than writing. Or maybe you need someone to polish your words.

You're trying to make an impact.

You need someone reliable who can make your business punch above its weight.

Let's fix all that.

It’s tough to write your own material. But you don’t have to.

I’ve written B2B web content for 10+ years.

Drop me a line and let’s get to work.

Email support@espirian.co.uk or use my
contact form.

Holly Christie

Web designer

This Demanding Life

I first came across John on LinkedIn and he wasn’t joking when he used the words ‘relentlessly helpful’ in relation to his attitude to work. Not only is John relentlessly helpful, he is also a veritable mine of information.

The “why” behind this business.

When I worked at an office, I used to be the guy answering everyone’s questions:

  • "How does this work?"
  • "What does this mean?"
  • "Why's this bloody error happening?"

I’d explain how stuff worked so that anyone would get it. I was a natural teacher.

In 2009, I went solo and became an independent technical copywriter.

B2B clients hire me to explain how their products, services and processes work. This includes:

🔘 web pages

🔘 blogs & articles

🔘 case studies

I work remotely with clients in the UK and around the world from my home office in Newport, South Wales.

Are you a one-person business?

Yes! Zero office politics at Espirian Towers. 

I can make my tea with two teabags and no one can tell me off.

My corporate org chart:

Boss

Logistics

Marketing

Accounts

Sales

HR

Design

IT

I’m also employee of the month (again).

Say hi to BitmoJohn.

BitmoJohn is my cartoon alter ego. I use him as part of my visual branding.

He’s a younger, slimmer and better-at-football version of me.

(I’m not artistic. I used the free Bitmoji service to create him.)

Why “relentlessly helpful”?

Here’s the moment I created the core of my brand identity:

That moment was the trigger for defining the rest of my brand.

I call this Content DNA – the “shape” of my business.

My Content DNA is made up of these building blocks:

BitmoJohn reading Content DNA

Teacher not preacher.

I write simple explanations of how stuff works.

I don’t pretend to know it all. I don’t make others feel inadequate.

Cheeky geek

Cheeky geek.

I like to have fun with my content. I think it’s more engaging that way, too.

It would suck if my gravestone read “boring sad-sack”. And think of the poor SEO there – terrible.

Attitude of gratitude

Attitude of gratitude.

I enjoy thanking and including others in my content. I look for ways to collaborate with and promote others.

I’m fortunate to know lots of talented people and want to share their value with my audience.

Eager experimenter

Eager experimenter.

I’m an inveterate poker and fiddler – a constant “what does that button do?” sort of person.

I enjoy testing things (especially on LinkedIn) to see how they work. And I love sharing the results of my nerdy experiments. 

BitmoJohn tick

Relentlessly helpful.

If I’ve got a good tip to share, I’m sharing it. I don’t hold back information. When people ask questions, I provide amazing answers.

“Relentlessly helpful” is the essential element of my whole brand.

Professional stuff.

  • Author of Content DNA
  • Former software tester and quality assurance manager
  • Microsoft Mac Most Valuable Professional (MVP) Consumer Macintosh 2003–2007
  • Internet Director of the Society for Editors and Proofreaders (SfEP) 2013–2018

Personal stuff.

  • Dad to a beautiful smartypants
  • Liverpool FC fan and failed goalkeeper
  • Lover of The Matrix and Westworld
  • Bit of a legend in the kitchen
  • Booster of Apple's share price
  • An actual Lord – no, really!

Learn more secrets: 19 truths and 1 lie.

Tony Cooper

Senior eCare Manager

Virgin Media

Thanks for all your hard work John.

This was a very complex piece of work and I think you’ve done a fantastic job.

Chris Plumbley

Senior Project Manager

Sky
I had the pleasure of working with John when making changes to our customer facing pages, specifically relating to a new product.

Get in touch.

Tip: nice people get a quick response.