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I write content for B2B businesses that need to explain how their products, services and processes work.
You don’t have the time to create website and blog content to promote your business.
You’re so close to your day-to-day work that you can’t explain it objectively to others.
You might be better at talking than writing. Or maybe you need someone else to polish your words.
You need someone reliable who can make your business look great and punch above its weight.
It’s tough to write your own material. But you don’t have to.
I’ve written B2B web content for 10+ years.
Drop me a line and let’s get to work.
Email support@espirian.co.uk or use my
contact form.
I first came across John on LinkedIn and he wasn’t joking when he used the words ‘relentlessly helpful’ in relation to his attitude to work. Not only is John relentlessly helpful, he is also a veritable mine of information.
When I worked at an office, I used to be the guy answering everyone’s questions:
I’d explain how stuff worked so that anyone would get it. I was a natural teacher.
In 2009, I went solo and became an independent technical copywriter.
B2B clients hire me to explain how their products, services and processes work. This includes:
I work remotely with clients in the UK and around the world from my home office in Newport, South Wales.
Yes! Zero office politics at Espirian Towers.
I can make my tea with two teabags and no one can tell me off.
My corporate org chart:
BitmoJohn is my cartoon alter ego. I use him as part of my visual branding.
He’s a younger, slimmer and better-at-football version of me.
(I’m not artistic. I used the free Bitmoji service to create him.)
Here’s the moment I created the core of my brand identity:
That moment was the trigger for defining the rest of my brand.
I call this Content DNA – the “shape” of my business.
My Content DNA is made up of these building blocks:
I write simple explanations of how stuff works.
I don’t pretend to know it all. I don’t make others feel inadequate.
I like to have fun with my content. I think it’s more engaging that way, too.
It would suck if my gravestone read “boring sad-sack”. And think of the poor SEO there – terrible.
I enjoy thanking and including others in my content. I look for ways to collaborate with and promote others.
I’m fortunate to know lots of talented people and want to share their value with my audience.
I’m an inveterate poker and fiddler – a constant “what does that button do?” sort of person.
I enjoy testing things (especially on LinkedIn) to see how they work. And I love sharing the results of my nerdy experiments.
If I’ve got a good tip to share, I’m sharing it. I don’t hold back information. When people ask questions, I provide amazing answers.
“Relentlessly helpful” is the essential element of my whole brand.
Learn more secrets: 19 truths and 1 lie.
Thanks for all your hard work John.
This was a very complex piece of work and I think you’ve done a fantastic job.
Tip: nice people get a quick response.
© John Espirian 2020 – privacy policy – manifesto.