How many members does LinkedIn have?
On 25 April 2024, LinkedIn had more than 1 billion members.
Source: Microsoft Fiscal Year 2024 Q3 Earnings Conference Call
(See also LinkedIn Pressroom)
Here are the LinkedIn member stats I’ve tracked. Some extra detail about the announcements (such as growth and revenue) are accessible via the links on the numbers in the table.
| Date | Members |
|---|---|
| 02 Aug 2012 | 174M |
| 01 Aug 2013 | 238M |
| 31 Jul 2014 | 313M |
| 31 Jul 2015 | 380M |
| 28 Apr 2016 | 433M |
| 31 Aug 2016 | 450M |
| 27 Oct 2016 | 467M |
| 25 Apr 2017 | 500M |
| 09 Aug 2018 | 575M |
| 31 Jan 2019 | 610M |
| 06 Aug 2019 | 645M |
| 29 Oct 2019 | 660M |
| 31 Jan 2020 | 675M |
| 30 Apr 2020 | 690M |
| 04 Aug 2020 | 706M |
| 27 Oct 2020 | 722M |
| 26 Jan 2021 | 738M |
| 27 Apr 2021 | 756M |
| 28 Jul 2021 | 774M |
| 26 Oct 2021 | 800M |
| 25 Jan 2022 | 810M |
| 26 Apr 2022 | 830M |
| 26 Jul 2022 | 850M |
| 25 Oct 2022 | 875M |
| 24 Jan 2023 | 900M |
| 25 Apr 2023 | 930M |
| 25 Jul 2023 | 950M |
| 24 Oct 2023 | 985M |
| 30 Jan 2024 | 1B+ |
| 27 Apr 2024 | 1B+ |
Updated stats are announced with each Microsoft quarterly earnings call.
The next earnings call should be around 25 July 2024.
Top 5 countries on LinkedIn by accounts.
On 25 April 2024, the top 5 countries of LinkedIn members (not active users) were:
🇺🇸 220M+ in USA
🇮🇳 127M+ in India
🇧🇷 75M+ in Brazil
🇬🇧 39M+ in the UK
🇫🇷 30M+ in the France
Latest members map, via LinkedIn Pressroom:
More news from the latest earnings call.
“Features like LinkedIn AI-assisted messages are seeing a 40% higher acceptance rate and are accepted over 10% faster by job seekers.”
“New AI features are also helping accelerate LinkedIn Premium growth, with revenue up 29% year-over-year.”
LinkedIn’s revenue has increased by 10%.
Source: Microsoft Fiscal Year 2024 Q3 Earnings Conference Call
Member growth.
Here’s a graph of the above table from 600M members to 1B members (January 2019 to January 2024).
I’ll keep this page up to date but you can always see the current official figures via the LinkedIn Pressroom.
How many active LinkedIn users are in Europe?
Between 31 July 2023 and 31 December 2023, LinkedIn had a monthly average of 47.9M logged-in users in the EU (does not include the UK).
The number of EU-based LinkedIn accounts on 29 April 2024 was ~142M, based on a People search of the 27 member states of the EU.
Given LinkedIn’s typical growth per quarter, it’s reasonable to estimate that there would have been ~135M members in the EU between 31 July 2023 and 31 December 2023.
This means that:
Additionally, there were 178.2M LinkedIn site visits from EU-based users who were in a logged-out state.
Source: LinkedIn People search and April 2024 Digital Services Act Transparency Report
Why these numbers matter.
LinkedIn is still a great place to reach your audience without having to pay for ads.
But that free organic reach is unlikely to last forever.
To buffer yourself from the potential future issues with organic reach for your content, it’s a good idea to build your audience now.
Since the start of 2017, I’ve been doing this by getting involved in as many public and private conversations on LinkedIn as I can. This is what helps people remember and care about me and my work.
The best thing to do to defeat the algorithms is to get people to care about you. When they do, it doesn’t matter what the algorithms do – you’ll always be someone people seek and find.
More stats from LinkedIn.
17 Jan 2023: LinkedIn Ads blog
