Hire a copywriter to write web pages

I write clear content for your B2B website so that you can make your products and services clear to your ideal audience.

Almost every business has a website but few business owners have the time, energy or skill to write content that represents them well online. What’s the result? A website that doesn’t do a good job of appealing to its intended audience.

Companies who don’t have dedicated marketing departments hire writing professionals like me to help them get their message across in clear, simple and persuasive language.

An example of web content for Allied Aerosystems

This project involved some technical proofreading and rewriting for a UK-based calibration company. The client needed someone with attention to detail and an understanding of technical language.

The result was a consistent set of website text that was authoritative and accurate but also easy to read.

Allied Aerosystems

Phillip Ashurst
Managing Director
Allied Aerosystems

Thanks, John, for your excellent work on proofreading our website.

Your integrated approach and feedback embraced the entire site and our intentions while also picking up the minor details.

Very thorough, professional and of the highest standards.

An example of web content for Calleo Consultants

Calleo Consultants are a software reseller of Micro Focus testing tools. I wrote the content for their website as part of a new launch. Dozens of pages were in scope – here’s a brief look at a few of them.

Calleo Software homepage

Calleo Software homepage

Calleo Software 'Problems we solve' page

Calleo Software ‘Problems we solve’ page

Calleo Software 'How to select the right tools' page

Calleo Software ‘How to select the right tools’ page

Kevin Sipma

Kevin Sipma
Neuron Computers

John went over our new website and gave solid advice on improving our copy. I really feel we will hit the ground running for 2019 and beyond thanks largely to John's copywriting expertise.

Highly recommending John for those of you who need to improve their technical copywriting for blogs, LinkedIn itself, websites, or technical papers.

An example of web content for PRP

Here is an example of web content written for a website refresh for PRP Polymer Engineering. This Hereford-based company specialises in producing plastic-injection moulded parts as a viable alternative to natural rubber.

The old website was in need of a revitalisation, so I was commissioned to create a new site structure and to write the content for each page.


PRP homepage

A new homepage would focus on the key value proposition offered by the client, giving the audience a clear understanding of the service and an easy way to enquire about orders.

The process of plastic-injection moulding was explained, to demonstrate PRP’s expertise in this specialist field.

Even when a client knows what they want from a service provider, explanations like this help to build trust and show authority.


Plastic-injection moulding explained


The PRP process

The step-by-step manufacturing process was documented so that the company could show its commitment to quality and standardisation.

Again, this is a great way to appeal to clients who want to know what they’re getting for their money.

Another way to showcase the company’s experience and understanding of its craft was to document the pros and cons of each material used to make parts in the factory.

This transparency gives clients reassurance that they’re dealing with a company that wants to deliver the best product for their needs.


Pros and cons of materials

An example of web content for Umbrella Digital Media

This example shows some homepage copywriting work that helped with the consistency and brand identity of this web design consultant.

The result was a tighter set of copy that will help the client connect better with her potential customers.

Imogen Allen

Imogen Allen
Web designer
Umbrella Digital Media

I was struggling with my own homepage website copy. I wanted someone who was able to see ‘me’ from a client’s perspective and to put into words how someone would feel when they work with me.

John was able to bottle it up perfectly into the right words to convey the exact sentiment and tone I was looking for.

Working with John was a real pleasure. He told me what was expected at each step of our work together and he made the whole process effortless. I have no hesitation in recommending John, he is a joy to work with.

Other website copywriting examples

Too busy to write your own content?

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Tracey Tait

Tracey Tait
Chatty, Tea-loving Content Marketer

John reviewed the copy on my website as I didn't think what I had written was cutting the mustard. I know I can struggle with what to say clearly and simply on my site and know I needed a pair of eyes that could see what I couldn't.

John provided me with documents showing my original copy along with his amendments, suggestions as well as sharing feedback as to why he'd made the changes.

Not only did his comments and feedback make perfect sense and improve my copy so much, they also helped me to think more about the copy I'll create in future for my website.