Write web content to help you explain, gain and retain

Almost every business has a website but few business owners have the time, energy or skill to write content that represents them well online. What’s the result? A website that doesn’t do a good job of appealing to its intended audience.

Who can help to write my web content?

Companies who don’t have dedicated marketing departments hire writing professionals like me to help them get their message across in clear, simple and persuasive language.

Your integrated approach and feedback embraced the entire site and our intentions while also picking up the minor details. Very thorough, professional and of the highest standards.

Allied Aerosystems
Phillip Ashurst
Managing Director
Allied Aerosystems

An example of web content for PRP

Here is an example of web content written for a website refresh for PRP Polymer Engineering. This Hereford-based company specialises in producing plastic-injection moulded parts as a viable alternative to natural rubber.

The old website was in need of a revitalisation, so I was commissioned to create a new site structure and to write the content for each page.


PRP homepage

A new homepage would focus on the key value proposition offered by the client, giving the audience a clear understanding of the service and an easy way to enquire about orders.

The process of plastic-injection moulding was explained, to demonstrate PRP’s expertise in this specialist field.

Even when a client knows what they want from a service provider, explanations like this help to build trust and show authority.


Plastic-injection moulding explained


The PRP process

The step-by-step manufacturing process was documented so that the company could show its commitment to quality and standardisation.

Again, this is a great way to appeal to clients who want to know what they’re getting for their money.

Another way to showcase the company’s experience and understanding of its craft was to document the pros and cons of each material used to make parts in the factory.

This transparency gives clients reassurance that they’re dealing with a company that wants to deliver the best product for their needs.


Pros and cons of materials

Get in touch

I’ve been writing web content since 1998, and the writing on my own website has helped espirian.co.uk become the UK’s number one result on Google searches for ‘technical writing services’.

Drop me a line and let’s see how I can help you write great content for your website: support *at* espirian.co.uk

Thanks for reading,

John Espirian