Hire a copywriter to write B2B case studies

I write your case studies to show how your business delivers results for clients

If you need to show off past projects your business has worked on, it’s common to put together a collection of case studies.

What is a case study?

A case study is a short document or article that tells the story of a project. It combines technical specifications with the challenges faced, and includes a set of positive outcomes and lessons learned.

Case studies are often highly visual and can be published as web pages, PDFs or both.

Can I see some real case study samples?

Here are examples of case studies I’ve worked on.

Eurobond Sheffield case study

Eurobond Sheffield case study

Eurobond is one of the UK’s leading creators of composite panels that help to protect the exterior of buildings.

The company’s products have been used in several high-profile buildings, and so they commissioned a series of case studies to demonstrate why and how their panels were used to protect these structures.

The image in the case study here shows the training centre at Sheffield University. Other works include the Cardiff University Brain Research Imaging Centre (CUBRIC) and the National Graphene Institute at the University of Manchester.

Read the case studies I wrote on the Eurobond website:

How are case studies structured?

Here’s my typical approach to writing case studies for my clients:

  • Headline: grab attention with an outcome-driven opening.
  • Overview: a quick summary for the busy reader.
  • Problem/challenge: a look at the brief and where the challenges were.
  • Solution: how the client overcame any issues to meet the brief.
  • Result: key facts and figures that confirm success.
  • Lessons/quotes: what was learned and thoughts from key stakeholders.

Depending on the scale of the project, there can be a few positive results to bring out – but I always think it’s best to focus on a single key takeaway.

For huge projects, it’s probably best to write multiple case studies, each of which focuses on a different result and has a slightly different angle. For example, one case study could be about health and safety, with everything in service of that. Another might be about cost savings, so the emphasis of the text would change to serve that purpose.

Top tip case studies

Need case studies?

What if you don’t have the time, energy or expertise to write your own case studies? That’s where I come in.

Hire me and I’ll write case studies that show off the results you’ve been able to get for your clients. The result? More people will be queueing at your door, ready to do business with you.

My rates start at £250 per case study.

Get in touch

Thanks for reading,

John Espirian