Hiring me to write: next steps.

Hire me to write: next steps

Let’s say that you’ve decided to work with me on writing content for your website or for a blog or expert article for LinkedIn.

What happens next?

(I’ll assume you’ve checked my copywriting prices to be sure that I’m in the right ballpark for you. That may involve paying a deposit to secure my time.)

OK, here’s the process:

You brief me.

I’ll ask you to start by completing and returning my briefing document, which contains 12 questions about the nature of the work and the intended audience.

This is helpful in ensuring that you’re clear on what you want and that I’m able to deliver it.

We talk on Zoom.

It’s good to chat through the brief and clarify any tricky bits before I get stuck in.

I love email and LinkedIn direct messages, but nothing quite beats a bit of video calling, so I’ll direct you to my calendar. This lets you book a free 30-minute call with me.

I do these calls only when I know I’m definitely going to work with you, as it’s all too easy to end up doing a free consultation for prospective clients and them not paying me afterwards.

Most people have used Zoom or some other video-calling service by now. It’s free and easy to participate in. You can even do it through your smartphone if you don’t have a webcam and microphone on your computer.

For what it’s worth, here’s what I look and sound like:

You supply an outline.

Depending on the nature of the writing, I might ask you to give me a skeleton outline of the content you want me to produce.

For blog posts and LinkedIn articles, I’ll use what you give me to create something with the following rough structure:

  • Headline
  • Question or problem statement
  • Intro and summary of key points
  • Key points in detail (usually no more than 3 items)
  • Wrap-up and call to action

The closer you can get to this in your outline, the easier the work will be for me to do.

If there are stats to be quoted or other information to include, I need to know where to look for research.

If there are key phrases to include (for SEO), I need to know them.

Similarly, there may be some terms I should avoid – again, let me know.

The same is generally true when I’m writing content for your main website. In this case, it would be good to have outlines for each page.

Note that writing website content from scratch isn’t cheap and many clients prefer me to do an editorial review of what they’ve got and to suggest changes rather than starting the writing from a blank page. If that sounds like it’s all you need, my Copy Fix service could save you a lot of money.

I speak to your subject matter experts.

I assume that all of my article writing work will involve at least one call with you, the client.

Depending on how complex the work is, I might also need to speak with one or more of your subject matter experts, ideally via Zoom. This will almost certainly be necessary if I’m going to write something more involved than a normal blog or article, e.g. a whitepaper.

SME interviews are likely to have an impact on the cost of the work. But if it’s worth doing, it’s worth doing right. The expert B2B content I create isn’t founded on me doing guesswork. The better the brief, the better the result.

You get my wordy goodies.

When all the briefing and interviews are done, I start to work on your content. For each article or page I create, you’ll get:

  • 1× round of copywriting, with text supplied in MS Word.
  • 2× rounds of editing.

You’ll be responsible for any images, videos and design work.

Let’s wrap up.

That’s what happens when you hire me to write content for you. If that all sounds good, get in touch and let’s get cracking.

Brief me now

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John Espirian.

John Espirian and Espresso+

I'm the relentlessly helpful LinkedIn nerd and author of Content DNA. I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

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