The rise of video in promoting editorial services

In this post, John Espirian looks at the increasing use of video to promote the services of editorial professionals.

The rise of video

As a freelance technical writer, I spend most of my time writing and editing content for my clients. No surprise there. But my specialty – care and repair for words – scarcely seems to be enough these days. Audiences no longer want to read walls of text (actually, they never did want that), and instead prefer more visual forms of communication.

And we’re not just talking about using pretty stock images or adding fancy infographics. No, no. Writers, editors and proofreaders are now starting to communicate with their audience via video. I already have some experience in the field, as I started dabbling with screencasting way back in 2012. I don’t think many other editorial professionals were particularly interested at the time, even though platforms for sharing video (e.g. YouTube and Vimeo) were already well established.

Year on year, social networks are seeing more and more video being shared by their users. Innovations such as Facebook Video, Periscope and Vine have made it easier than ever to get your video out there for all to see.

Editorial pros are now taking note and have started to use the attention-grabbing power of video to promote their services.

I put out a request on Twitter to ask how colleagues are using video to give their business a boost:

Here are a few examples from those who responded to my tweet.

Screencast with voiceover

We’ll start with my personal favourite, the screencast with voiceover.

Microsoft Word Styles Tutorial – by Katherine Trail

PDF proofreading stamp installation instructions (PDF-XChange) – by Louise Harnby

Fields in Word – by Hilary Cadman

Over the years, I’ve created several screencasts of my own. You can watch them in my screencast portfolio. And to find out how these are made, check out my introduction to screencasts blog plus video. To give you an example of my screencasts, take a look at my intro video:

Introduction to Espirian – by John Espirian

Screen video with music

Voiceovers don’t suit everyone, so here’s a different type of screencast. Background music is better than silence!

Lost for recruitment words – by Alasdair Murray

Sarah Townsend Editorial: freelance copywriter and editor (HD promo video)

To-camera video

Probably the easiest sort of video to produce is a person-to-camera recording. Here are a couple of examples:

Types of editing – by Katherine Trail

Cate Hogan – Romance Writer, Editor & Assessor – by Cate Hogan


Not just for cartoons, animation is a great way to promote your business. Here’s how Full Proof does it:

Proofreading for students – by Nick Jones

Video podcast

YouTube and other platforms can be used to host video podcasts, which might just be audio recordings with one or two still images. Here’s an example: Proofread like it’s 1976 – by Louise Harnby.

What do you think?

If you were a prospective client, would the above videos convince you to get in touch with their creators? If so, perhaps you might want to consider creating your own promo video.

In the future, this sort of content is going to become even more popular, so getting onboard now could be a smart move for you and your business. Should you need a hand, drop me a line. And don’t forget to check out the screencasting tips in my introduction to screencasts blog.


Thanks to everyone featured in this post. To find out more, check out the links below:

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Who wrote this?

John Espirian freelance technical copywriter

John Espirian – the relentlessly helpful technical copywriter

I write B2B web content, blogs, user guides and case studies – all aimed at explaining how your products, services and processes work. I also offer LinkedIn profile critiquing and rewriting.

I work from home in Newport, South Wales and support the (formerly) mighty Liverpool FC 🔴⚽️