00:07Reduction in free company page invitations02:22LinkedIn is a highly cited source for LLMs03:47Engagement is down according to Buffer05:28Algo article + Tim Jurka piece07:31Experience item featured when logged out08:41Patches game released09:00LinkedIn Live must be scheduled after 22 June10:13About this profile menu gone on profiles11:02Full name gone from Contact info panel on profiles11:48Ryan Roslansky’s book: Open To Work
Hi, everyone, it’s the start of another month and let’s hop straight in with this month’s changes on LinkedIn.
The first item this month comes via Brenda Meller who first alerted me to LinkedIn changing the rules around company page invitations.
So, I have posted publicly about this and this was the popup that I saw.
So, on the invite to follow screen we’re rolling out a change to invite to follow credits.
Your page will have a maximum of 50 monthly credits.
Pages with Premium will have 300 monthly credits.
So, just to explain, until now free company pages have been allowed to invite up to 250 people to follow the company page on a monthly basis. And that is now being restricted to only 50 invitations.
But for people who are paying for the Premium company page, that’s going up to 300 monthly credits.
I have gone through a little phase of trying to max out the use of these credits recently, and they do seem to act like credits so if people do accept the invitations you get them back and can invite even more people.
Haven’t checked since I saw this message to see whether things have indeed changed, and since I’m recording this on 1 April it might be the case that my limit has now changed.
So, if I look at, for argument’s sake, UpLift Live, so that currently has 1448 followers.
I’m looking at this as an admin.
If I come over to the left-hand side and click “Invite to follow”, yes, I can see the change.
So, whereas I had 250 credits before, I’ve only got the 50 credits now and that refills at the end of the month.
So, for most people this isn’t really much of a change because most people don’t even know that this is a facility available to them.
But if you do want to try and grow your company page, then using these credits to invite people, and you can only invite people that you yourself are connected with, and these credits are also split between the admins of your company page.
So, if you’ve got multiple admins, it’s a 50 credits in total on free pages.
So, that’s one to look out for.
The next item isn’t really new, but I’ve seen it recently reported on in Social Media Today, and it’s the news that LinkedIn is again being seen as a highly reputable source for AI-powered answers.
So, if we scroll this article by Andrew, we see that LinkedIn is listed second in the list of top-cited domains by large language models.
I did talk very briefly about this at the UpLift Live 26 conference.
Basically, what we’re saying is that there’s value in producing longform content and publishing that on LinkedIn because that content seems to be a popular resource to tap for the popular Large Language Models such as ChatGPT and Claude and other. And so you’re more likely to have your content found and indexed and used in an AI-powered answer if it appears on LinkedIn.
It seems that Reddit is the number one place.
I’m not really publishing anything on there at the moment.
But I suppose it’s more encouragement to make sure that if you are producing longform content in particular, that content should be in a LinkedIn article or a LinkedIn newsletter and not just on your blog or on Substack or elsewhere.
So, I’ll link to this article and you can take a deeper read of that.
I saw an interesting report published by Buffer, who are a trusted name in the social media space.
This report is the state of social media engagement in 2026.
52 million+ posts analysed.
Quite a big data set. And if I do a search for LinkedIn related stuff within this article, it picks up a few interesting things.
It says that across 6 platforms and nearly 2 million posts, accounts that reply to comments consistently outperform those that don’t by as much as 30% on LinkedIn.
That doesn’t mean replies cause engagement, but it’s one of the strongest patterns we’ve found and we think one of the most untapped.
So, that’s positive news to start with.
It goes on to talk about how engagement is defined, and there’s a couple of interesting stats here saying that baseline engagement is actually going down a little bit on LinkedIn.
So, a couple of stats here that I’m pointing to that show that numbers have dropped, but it does also say that a drop in engagement rate doesn’t mean a platform is in decline.
It could reflect changes to the algorithm, a shift of who’s posting or how often, or simply that the platform is growing and engagement hasn’t caught up yet.
So, it’s an interesting piece.
I do trust Buffer.
I used to be a paying Buffer customer, actually.
So, I’ll link to that and you can take a deeper read.
But if you ever deal with social media management for your clients, then linking to respected published reports like this is probably a good idea.
So, take a look and see what you think.
The thing that’s had the most attention in the past month has been a couple of articles, one of which is on LinkedIn’s engineering blog. And there’s another item that I’m linking to by Tim Jurka, which is a LinkedIn article, and they’re talking about changes to the LinkedIn feed and the way that LinkedIn is setting this up for us now.
So, the first of these articles is quite technical.
I’ll link to both so you can check them out, but here’s the summary that you need to know.
So, LinkedIn is now using a Generative Recommender system, a model that will look at your profile and it will look at how you engage with content over time.
There’s now a new focus on making better semantic links between the topics of interest that you engage with.
You’re going to be more likely to see content that’s of interest to you but from people that you might not know, you might never have followed those people.
You’re going to see better suggested posts and you’ll probably see them sooner because of technical changes to the way that LinkedIn works under the hood, and I’ve noticed that myself.
So, that’s a positive change. And the algorithms are being trained on the posts that you positively engage with rather than just being fed a list of everything that you’ve looked at.
So, LinkedIn will now look at more than 1000 of your most recent interactions as a way of understanding your past interests. And LinkedIn also in the coming months have said that they’re going to be working to reduce repetitive click-driven posts and to filter out engagement bait.
So, that’s the summary of what’s in these two articles.
Like I say, I will link to them so you can read the full details, the technical details, if you’re really interested.
But it’s all positive news.
I’m usually quite critical of LinkedIn.
But to be honest, the changes that have been made, in my experience, does mean that I’m seeing more relevant stuff, more timely stuff, and content from people I’ve never heard of that I find genuinely interesting.
So, in general, that’s a double thumbs up from me.
This probably won’t affect many of you, but I noticed last month that when I looked at my LinkedIn profile while I was not logged into LinkedIn, it was showing my main Experience item, my current work experience, if you like, as an item I didn’t want to feature. And that item wasn’t the same as what shows up on my LinkedIn profile when I was logged in.
So, this is really a call to you to go and log out of LinkedIn and then look up your LinkedIn profile and see what is presented there to make sure that it aligns with what you expected.
So, I always want to feature the Espresso+ community because that is my paid community.
It’s the thing that I most want people to know about me.
But when I logged out of LinkedIn and took a look, it was showing a different Experience item. And to remedy that, I would just need to log back into LinkedIn, go into my Experience section, and then you can reorder the items that are in there.
So, this is your check, just your reminder to come and check what it says when you’re logged out of LinkedIn so that people who are just generally browsing the web and possibly finding your LinkedIn profile are definitely seeing the right thing.
Probably the least consequential change of the month is that LinkedIn has released yet another game. This one is called Patches.
You can see all of the games via linkedin.com/games I haven’t really invested any time and effort playing any of these, but if you’re someone who has enjoyed them, then there’s another game for you to now play.
LinkedIn have quietly announced via one of their help pages that there’s been a change to the way that LinkedIn Lives work, or rather there will be.
So, from 22 June 2026, they’re going to insist that all live events on LinkedIn are scheduled ahead of time.
So, whereas before, you could use your third-party livestreaming tool to kind of go live in the moment.
It does look as though you can still schedule something for only a few minutes away and go live, so I don’t really think that this makes much difference, but I guess it’s a signal of some underlying technical change beneath the scenes.
What we really need to see if LinkedIn Lives is going to be truly popular is to get rid of the requirement for a third-party piece of software.
I used to use StreamYard.
I used to pay for it even, but I don’t really like the company that’s taken them over.
I thought it was far too expensive, so I don’t do LinkedIn Live broadcasts anyway.
If I did, I would use a system like Restream, which is free.
But what we really need to see is native support for LinkedIn Live video so that you don’t need to use a third-party tool. And at the moment, it doesn’t look as though that’s on the way.
But if you are using LinkedIn Live, then just note that from 22 June, you will have to schedule those events.
I noticed recently and posted in the group to say that the “About this profile” item is now gone from people’s profiles and it has been replaced by a Verifications item if relevant.
So, let me just pick Jeremy’s profile as an example.
So, Jeremy’s verified his profile.
If I wanted to find out more information about his profile, I would usually go to the More menu and then select “About this profile”.
That’s not there anymore, but it has been replaced by a Verifications menu.
It doesn’t give you quite as much information, but here I can see Jeremy’s verifications.
Why they’ve taken that out, I don’t know.
So, I found some of the information in About this profile quite useful, but it looks like it’s gone for me for every profile that I look for. And perhaps that’s the same for you as well.
Staying on the same topic, the “Contact info” panel has changed as well.
So, I’m still on Jeremy’s account here.
If I click on Contact info, for some reason, everything else seems to be the same.
But for some reason, the full name field that’s at the top of this panel has now gone.
I found it quite useful to have that in place because that was the easiest way of just copying and pasting someone’s name.
If you want to make sure that you get their spelling right and you want to copy the content across into a different app, this was the place I used to go, because you can’t actually select the text here normally.
So, you’d have to click on Contact info and copy it from there.
So, it’s a bit of a pain that’s gone.
It’s a minor change, I suppose.
But yes, I’m not quite sure why LinkedIn have got rid of that one.
Last change I’ll cover for the month is that LinkedIn CEO Ryan Roslansky has co-authored a book called “Open To Work”, all about using LinkedIn in the age of AI.
So, I’ve now got the Kindle version of this.
I haven’t had a chance to read through it just yet, because I’ve just been so busy with processing the replays from the UpLift Live 26 conference, but I will go through this at some point and dig out the insights, if there are any, and share them inside the community.
I did take a look at a sample chapter before this was released, and to be honest, it read as though it had been written by AI, which isn’t the greatest sign.
So, I’m not expecting this to be particularly heavy with insight.
But nevertheless, if I find something useful, I will share that with you soon. And that will do for now.
So, thank you for watching or listening, and if you spot anything new or weird or broken or interesting, please let us know either via the discussion group or by sending me a DM. And I’ll speak to you all again soon.