Do you run a blog or regularly post images on the web? This free tool will show you how to reduce the file sizes of your images without any loss of quality.
If you run your own website and/or blog, you should optimise it so that your pages load as quickly as possible. There are lots of ways to do this, but one of the most effective methods is to reduce the file sizes of your images.
How to optimise web images on macOS
ImageOptim does only one job but does it really well. Optimising your images with ImageOptim will make the file sizes smaller but will not reduce the quality of the images.
Check out my two-minute video on getting started:
How to optimise web images on Windows
Here’s another free tool that reduces the file sizes of your images: PNGGauntlet.
Savings made when optimising images
Here’s an example of some file size savings made on some test PNGs:
It might not sound like much, but optimising the images across a whole website could have a significant positive effect on the time your pages take to load. And it could help Google and other search engines look more favourably on your content. Lean and mean is the way to go!
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Who wrote this?
John Espirian – the relentlessly helpful technical copywriter
I write B2B web content, blogs, user guides and case studies – all aimed at explaining how your products, services and processes work. I also offer LinkedIn profile critiquing and rewriting.
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