Improve your website’s most visible written content without breaking the bank
Do you have a small business website but can’t justify investing in hiring a copywriter to rewrite all your content?
My 5-page Copy Fix package sits in the gap between my free written content and my full technical copywriting service. With my help, you’ll get your words right and tight.
John added value with every suggestion, sometimes changing the cadence of the sentences to get maximum impact, other times looking for consistencies and order.
I highly recommend his Copy Fix to anyone looking for excellence and, naturally, more business.
John's Copy Fix showed me what I couldn't see on my website. The comments and feedback made perfect sense and improved my copy so much.
The process has helped me think more about the copy I'll create in future for my website.
What Copy Fix is
Copy Fix is an editorial review and editing service for the written content on your website. Here’s what you get:
Private recorded video review
I create a screen recording of my browser as I review your nominated web pages. As I review each page, I suggest which parts of the text need to change.
Once the recording is complete, you get an email containing a password-protected link to the video.
Video recordings usually last 15 minutes and you get lifetime access to the content.
Fully tracked editing in MS Word
I copy the source text from your website to MS Word. Then I turn on Track Changes and start my edits.
You get a set of fully tracked documents so that you can compare the original text with my suggested wording changes.
You also get a “clean” version of the edited documents, so you can copy the revised text to your website.
Now’s a good time to mention that I’m an Advanced Professional Member of the Chartered Institute of Editing and Proofreading (CIEP). I was also a director of the organisation from 2013 to 2018.
Up to 5 pages totalling 3000 words
A website content review could take forever on huge sites, so I ask you to nominate up to 5 pages that contain a total of 3000 words across all those pages.
It’s usually best to ask me to review your most strategically important website content, such as:
- Homepage: where you want to make a good impression and set the right tone.
- About page: where you want to build trust and show personality.
- Service pages: where you want to encourage action and sell your core offering.
If you have Google Analytics installed, check which are your most popular pages before you send me your shortlist.
Here’s the sort of comment you’ll see in my Copy Fix reviews:
What Copy Fix is NOT
Not a design service
Looks matter but I’m not a designer. And I’m not here to tell you to make your logo bigger. I focus on other things, such as:
- Is your writing clear?
- Is your tone consistent?
- Is your message appealing enough?
Not a full copywriting service
A full copywriting project involves a lot of work: interviews, research, planning, drafting and editing.
But by focusing on your busiest and most important pages, Copy Fix still delivers an impact at a fraction of the cost.
Not an SEO service
Well-edited content will help to get your message across, but it’s no guarantee of getting your website to the top of Google.
That said, I’ll do my best to look for natural ways to include terms that you might have missed.
Not a guaranteed path to untold riches
If I could really promise that, I’d be charging more than £799 for this service.
Copy Fix raises the standard of the text on your most important pages. It turns “hmmm, not sure about this lot” into “actually, these people seem to know what they’re on about.”
Not an in-person or live consultation
Copy Fix doesn’t include a live online call or personal consultation session.
However, I do offer a separate 1-to-1 online consultation service. You can book this in addition to or instead of Copy Fix.
John went over our new website and gave solid advice on improving our copy. I really feel we will hit the ground running for 2019 and beyond thanks largely to John's copywriting expertise.
Highly recommending John for those of you who need to improve their technical copywriting for blogs, LinkedIn itself, websites, or technical papers.
There's something about writing your own content that makes it tricky. Kabo Creative took up John's Copy Fix service to make sure our new website was spot on.
Whilst I consider myself perfectly capable of creating quality content, John identified errors in past and present tense that I'd missed entirely. There were a few other errors I'd rather not shout about, but that I'm happy they have been spotted and improved upon.
I found the process, the support, and the confidence in my copy after the service to be extremely valuable. It's something I'll be recommending to several of my own clients.
Pricing & booking for Copy Fix
Private recorded video review
Fully tracked content editing
Up to 5 pages / 3000 words
This is a one-time payment for a one-time service. It is not a subscription or any form of ongoing service.
John edited all the text on our site as part of a redesign. He simplified the content and helped us to focus the message we give to our customers.
I am delighted with the result and particularly that the work was delivered in a very speedy, efficient manner within the agreed budget.
John kindly undertook a proofreading and editing project for me on a very tight deadline.
He turned around the work in record time, and the amendments and suggestions he made greatly enhanced the quality and readability of the piece.
What happens next?
Once you’ve paid, you’ll be prompted to email me up to 5 pages to be reviewed, and then we can get cracking.
I aim to get your Copy Fix done within a week of receiving your list of pages. If I’m in the middle of a big copywriting project or if I’m on a rare holiday, it might take me a little longer. I hate keeping people waiting, so there’ll never be a long delay.
If you’d prefer to get in touch before you pay, please email support *at* espirian.co.uk
How to check word counts
I use Web Page Word Count to check the word counts on each web page.