LinkedIn weekend posting

When is the best time to post on LinkedIn? I’m often asked what days of the week and times are best to post on LinkedIn. I’ve found that weekends work well for me, so I decided to ask my audience how active they were on LinkedIn on weekends. Here are the results of my December […]

LinkedIn connect experiment

Since October 2018, all non-connections of mine have seen the Follow button when visiting my LinkedIn profile. This has led to excellent growth in my follower count. I’ve talked about this before in my followers versus connections article. I wanted to see what happened if I were to switch back to Connect mode for a […]

Tips for writing web pages

What information should go where on your website? Here are some of the tips I give to my clients when they hire me to write B2B website content for them. Many websites have several more pages than this, but I wanted to cover the basics of the essential content found on almost all service-based sites. […]

LinkedIn: testing links in posts

My number one LinkedIn tip for the longest time has been not to share links directly in LinkedIn posts. But now things have changed. Introduction The data: testing links in posts How do these figures differ from before? Updated stats for January 2021 to August 2021 Why did this change happen? The new CEO theory […]

Espirian style guide

Preferences for how I write my own stuff. When I write content for my B2B clients, I usually create a style sheet. It’s a Word document I use to record the style preferences that I need to apply to the text I write and edit. I have a style sheet for my own writing. Here […]

LinkedIn polls

Create a poll. Learn how your LinkedIn audience thinks. LinkedIn introduced the ability to add polls to posts in May 2020. LinkedIn polls can be useful for gathering quick feedback without everyone having to comment with their answers. Basic LinkedIn poll info How to create a LinkedIn poll Thoughts on LinkedIn polls Let’s wrap up […]

LinkedIn headlines: bravery badge

In Content DNA, my book about finding the right “shape” to your personal brand, I talk about an element of social media headlines that is often overlooked by my clients. It’s the third and final part of my “interesting, informative, intriguing” formula for social media headlines – and I call it a bravery badge. What is […]