Content DNA – Chapter 28 – How to edit your own writing
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 2 – What is Content DNA?
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 18 – Pattern interrupts
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 5 – Be known for one thing
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 22 – Poison portraits: the salesy douche canoe
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 24 – Be visually consistent
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 10 – Your tagline: the memorable hook for your business
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 17 – Trust fractures
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 6 – The 30-month mindset
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 26 – How long does it take to create content?
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 31 – The Content DNA interviews
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 19 – Consume, contribute, create
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 25 – Get your naming right
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 8 – Your Content DNA
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 14 – Pull up a CHAIR
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 4 – What is congruence and why does it matter?
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.