LinkedIn disconnection experiment

Almost everyone I’ve spoken to who has pared down their first-level network on LinkedIn has said it’s helped to clean up their feed and get their content seen by more relevant people. I decided to try this out over the middle of 2024, and here are the results of my own disconnection experiment. Get to […]

LinkedIn company page analytics

Here’s how LinkedIn describes the Analytics section of the company page: Analytics. Gain insight into the performance of your LinkedIn Page with analytics that gauge trends across metrics and time periods. View your Page’s competitor, content, employee advocacy, follower, lead, search, employer brand (Career Pages only), and visitor highlights. Source: LinkedIn help Let’s wrap up. […]

LinkedIn stats breakdown

There’s a lot of talk about how our reach or visibility on LinkedIn has changed over recent times. Here’s an analysis of my own stats. Introduction Average post stats by year Days of the week Let’s wrap up Introduction. I’ve shared plenty of my own data in the past but now that we have a […]

LinkedIn image sizes

Here’s a look at the various image types and sizes you need to know about when creating visual content for LinkedIn. Introduction Profile banners Image posts Introduction. LinkedIn is now pretty forgiving with the image dimensions it supports in various places, but there are still some best practices to keep in mind, as set out […]

Content DNA – Chapter 9 – Define your brand values

This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.

Content DNA – Chapter 11 – Be the same shape everywhere

This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.

Content DNA – Chapter 16 – Meeting people in person

This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.

Content DNA – Chapter 7 – My Content DNA

This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.

Content DNA – Chapter 23 – What to write about and how to find content ideas

This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.

Content DNA – Chapter 27 – How to write good content

This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.

Content DNA – Chapter 32 – Let’s wrap up

This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.

Content DNA – Chapter 12 – Social media bad practice

This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.

Content DNA – Chapter 15 – Not everyone will like you

This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.

Content DNA – Chapter 13 – Create a manifesto

This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.

Content DNA – Chapter 20 – Referrals: the value of your network

This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.

Content DNA – Chapter 21 – Pen portraits: your ideal customer

This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.

Content DNA – Chapter 3 – My relentlessly helpful story

This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.

Content DNA – Chapter 1

This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.

Content DNA – Chapter 30 – Promote your content

This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.

Content DNA – Chapter 29 – Repurpose and republish

This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.