The relentlessly helpful blog

Plan, produce and promote – practical advice to help you unclog your blog, write better web content and improve your B2B presence on LinkedIn.


10 business writing tips

📚 This post is part of my business blogging guide.


Want to improve the quality of your business writing?

You should. Good writing gives you the best chance of influencing and educating your customers. Do that and sales and loyalty will follow.

This post contains some of the best tips I’ve picked up over the last 20 years of writing web content.

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The 30-month mindset

This post is about taking a long-term approach to building a successful business, through the creation of regular content that’s relevant to your audience.

Business blogging guide

This is the first part proper of my definitive business blogging guide.

At the end of each step, there are previous and next options to help you move through the guide.

Summary for busy people

  • Creating regular, relevant and helpful content is the best way to promote your business online.
  • Consistency matters: it can take 30 months for content creation to have a significant impact on your business.
  • Creating content beats spending money on ads.

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How long should my blog posts be?

📚 This post is part of my business blogging guide.


How many words do you need to produce a good blog post? How can you tell what’s the right length for your blog?

I’ve been blogging regularly since the end of 2015, and I wanted to know what length of post was best to aim for to that my articles could have the maximum impact. I like taking action based on evidence, so I did some digging. Here’s what I found out.

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Capital punishment

Capital punishment – when your spellchecker lets you down

When your spellchecker lets you down

If you run a spellcheck in Microsoft Word, there’s a good chance that words in ALL CAPS will be ignored, meaning that typos could creep into your writing. This is particularly common in titles and subheadings, so pay special attention to them.

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How to name files

How to name files

Terry (boss): ‘Did you submit the bid documents?’
Barry (assistant): ‘Yes, all done.’
Terry: ‘I can’t see the changes.’
Barry: ‘Look in the FINAL 2 file.’
Terry: ‘What? That wasn’t the newest version!’
Barry: ‘Oh. Right. Oh dear. Sorry.’
Terry: ‘…’

Trust me, you don’t want to be on either side of that conversation.

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