The relentlessly helpful blog


How to name files

How to name files

Terry (boss): ‘Did you submit the bid documents?’
Barry (assistant): ‘Yes, all done.’
Terry: ‘I can’t see the changes.’
Barry: ‘Look in the FINAL 2 file.’
Terry: ‘What? That wasn’t the newest version!’
Barry: ‘Oh. Right. Oh dear. Sorry.’
Terry: ‘…’

Trust me, you don’t want to be on either side of that conversation.

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16 ways a copywriter can help you

16 ways a copywriter can help you

❌ ‘Copywriters just write websites.

Nope, not even close. Here are 16 ideas to show how a copywriter’s services could be perfect for your business.

Some of the tasks below are better handled by a technical copywriter, because they involve producing structured documents or other sorts of informational content. For each task, I’ll indicate what I think is the best fit.

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How many customers did you miss out on today?

How many customers did you miss out on today?

Go and read some content published by Apple.

There’s a good chance it will be free of any errors: no dodgy spellings, bad grammar or other inconsistencies in the writing. Why? Because most large corporations have editorial workflows that mean content is checked meticulously before it’s released to the public.

Imagine if Apple were trying to sell you their new iPhone for £700 with a sales message that included typos. It’s unthinkable. Apple’s reputation is too valuable for them to tolerate such errors.

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