The relentlessly helpful blog

Plan, produce and promote – practical advice to help you unclog your blog, write better web content and improve your B2B presence on LinkedIn.


About copy-editing and proofreading

In this post, John Espirian provides a brief introduction to two key types of editorial service: copy-editing and proofreading.

Copy-editing and proofreading

Learn about copy-editing and proofreading

Imagine the difficult elevator pitch: you have a few seconds to tell people what you do, and you’re met with quizzical looks when you drop the terms ‘copy-editor’ and ‘proofreader’ into the conversation. At best, the person you’re speaking to will think you’re a human spellchecker; at worst … well, they just won’t have a clue. So, what to do?
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How to optimise images for the web

Do you run a blog or regularly post images on the web? This free tool will show you how to reduce the file sizes of your images without any loss of quality.

ImageOptim icon

ImageOptim reduces image sizes without losing image quality

If you run your own website and/or blog, you should optimise it so that your pages load as quickly as possible. There are lots of ways to do this, but one of the most effective methods is to reduce the file sizes of your images.

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Working with two screens

Have you ever thought about adding a second screen to your computer setup at home? If you’re never able to cram in everything you’d like to see on a single screen, investing in a second one might be the way to go. In this post, John Espirian discusses the value of increasing our screen real estate.

Two screens

Working with two screens can be a great timesaver

Read the rest of this article in my guest post on The Proofreader’s Parlour.

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Who wrote this?

John Espirian freelance technical copywriter

John Espirian – the relentlessly helpful technical copywriter

I write B2B web content, blogs, user guides and case studies – all aimed at explaining how your products, services and processes work. I also offer LinkedIn profile critiquing and rewriting.

I work from home in Newport, South Wales and support the (formerly) mighty Liverpool FC πŸ”΄βš½οΈ

Writing out web addresses

What is the best way to write out web addresses? In an article published on the blog of the Society for Editors and Proofreaders, John Espirian explains how it’s done.

Here’s a question I’ve seen a few times of late: when writing out a web address, must we include the whole address or is it safe to omit part of it?

Some house styles set out guidelines for writing web addresses. One would think, then, that the practice is simply a matter of style. In fact, it mostly is – but not always.

To read the rest of the article, see this SfEP blog post.

Components of a web address

Want relentlessly helpful emails? Join Espresso β˜•οΈ

Writing tips ∗ branding guidance ∗ LinkedIn advice ∗ free ebooks ∗ discounts on consultancy ∗ failed humour

πŸ’™ 645 digital caffeine fans

🍩 No spam or the doughnuts are on me • privacy

Who wrote this?

John Espirian freelance technical copywriter

John Espirian – the relentlessly helpful technical copywriter

I write B2B web content, blogs, user guides and case studies – all aimed at explaining how your products, services and processes work. I also offer LinkedIn profile critiquing and rewriting.

I work from home in Newport, South Wales and support the (formerly) mighty Liverpool FC πŸ”΄βš½οΈ

RGB and HEX colours

You’re probably aware that when it comes to computers, colours are represented by a series of numbers. In this post, John Espirian explains two of the most common colour systems used on the web.


Espirian

RGB and HEX are colour systems used on the web

There are lots of colour systems available, but the two mentioned here use the additive colour system. This means they are based on the combination of light, with the primary colours being red, green and blue. In the additive system, red, green and blue together produce white.

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Enhancing web output with jQuery

In this post, John Espirian explains how a few lines of code can allow us to add a host of rich features to our web output.

(This article first appeared in the Spring 2014 edition of Communicator, the magazine of the Institute of Scientific and Technical Communicators.)

Most technical communicators are used to producing content that makes its way onto the web in some form or other. It is becoming ever more important to grasp the reader’s attention quickly, and one way to do that is by enhancing the formatting and functionality of web output.

Many of us are aware of how unappealing it can be to be presented with dreary blocks of texts, tables of data and such like. We can spruce up the content by taking some basic actions: using clear headings, writing short sentences, including visual aids, and so on.

jQuery

jQuery is a JavaScript framework

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Powerline

If you’ve ever had Wi-Fi problems at home with either your desktop or laptop computer, you may well have longed for some other way to get online and stay online. In this post, John Espirian explains a handy alternative to Wi-Fi in the home.

Performance

Go faster with Powerline

These days, Wi-Fi is a necessity in many homes – anyone who has a smartphone or tablet knows that. But what if you’ve got a computer in a room that doesn’t have a stable Wi-Fi signal? You probably won’t want to move the computer to another room just to get online. So, what to do?

Connection options

We usually have one of two options for getting online with a broadband router:

  • Wi-Fi – convenient but not always stable
  • Ethernet – stable but not always convenient

Both systems have pros and cons, and neither is perfect. My suggested alternative is to use Powerline.
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South Wales Editors

To date, no group of professionals has come together to offer editorial services to businesses, organisations or individualsΒ in the South Wales area. In this post, John Espirian explains how and why South Wales Editors came about.

I’ve been involved with the Society for Editors and Proofreaders (SfEP) since 2009. Among many of the benefits offered by the SfEP is its local groups – a great way to meet like-minded editorial professionals who live and work nearby. There are now around 40 of these groups in the UK.

South Wales Editors

South Wales Editors

After being dormant for years, the South Wales local group was reawakened in early 2013. Since then, the group has gone from strength to strength.

We now meet regularly in Cardiff to discuss editing, proofreading, best practices and general issues about working in-house and as freelances.

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About SfEP forums

Online discussion forums are now so commonplace that many people think they couldn’t possibly be too much trouble to set up and maintain. In this post, John Espirian explains how he developed and delivered a combined forum and mailing list for the Society for Editors and Proofreaders.

This article first appeared in the November/December 2014 episode of Editing Matters, the magazine of the SfEP.

The SfEP forums, our online message boards, celebrated their second anniversary at the beginning of September. John Espirian, the SfEP’s internet director, explains how we got there. He’s not promising any cake and candles, though.
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