In this post, John Espirian explains how a few lines of code can allow us to add a host of rich features to our web output.
(This article first appeared in the Spring 2014 edition of Communicator, the magazine of the Institute of Scientific and Technical Communicators.)
Most technical communicators are used to producing content that makes its way onto the web in some form or other. It is becoming ever more important to grasp the reader’s attention quickly, and one way to do that is by enhancing the formatting and functionality of web output.
Many of us are aware of how unappealing it can be to be presented with dreary blocks of texts, tables of data and such like. We can spruce up the content by taking some basic actions: using clear headings, writing short sentences, including visual aids, and so on.