The relentlessly helpful blog

Plan, produce and promote – practical advice to help you unclog your blog, write better web content and stand out on LinkedIn.


Pen portraits – understanding your ideal audience

📚 This post is part of my business blogging guide.


Have you ever read a piece of writing that feels as though it were created just for you?

The author of that text will have thought about the audience – what they would need to know and how they should be made to feel about it. This is the essence of good, persuasive writing.

This post shows you how to build a picture of your ideal reader, so you write content suited to him or her. And that in turn will help turn those readers into customers and loyal fans.

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How much does technical writing cost?

How much does technical writing cost?

How much does technical writing and technical copywriting cost? In this post, I provide my own figures and point to data from the annual pay survey conducted by the Professional Copywriters’ Network (PCN).

Summary for busy people

The PCN’s 2019 survey puts the average day rate for copywriting at £349.

My day rate is £425.

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Digital 2016 – the big write-up

Digital 2016

Digital 2016

On the 6th and 7th of June 2016, I attended Digital 2016 – a free conference organised by Innovation Point, which took place at the 5-star Celtic Manor Resort in Newport, South Wales.

This event offered a chance to meet some of the brightest digital talents in the local area and beyond, and to listen to a host of influential speakers from some of the biggest organisations in the world. With sessions hosted by BBC Click presenter Lara Lewington, Digital 2016 had been pencilled in to my calendar for months.

Here’s a bumper write-up of the sessions I attended over the 2 days. Ready? Let’s go.

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Secret Mac toolbar shortcut

Secret toolbar shortcut

Whenever I’m busy working on a project, I often find myself regularly referring to a small group of files. It might be a style guide, a client brief or a general crib sheet. I don’t like to interrupt my stream of thought too much, so it’s important to me that such files are easily accessible. The last thing I want is to try to remember where a particular document is and then go clicking about through folders to open it.
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iPad Pro Smart Keyboard: first impressions

In this post, John Espirian shares his thoughts about the latest accessory for owners of the iPad Pro – the Smart Keyboard.

iPad Pro with Smart Keyboard

iPad Pro with Smart Keyboard

Having recently bought an iPad Pro, I couldn’t resist the temptation of pairing it up with the new Smart Keyboard. Apple took their time to make the unit available for delivery, but now it’s here I thought I’d share some notes about my early experiences with it. Was it worth the money? Read on and see what you think.

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