Content DNA.

🟦🟩🟧 Get the long list of brand values I mention in chapter 9.

Audio samples.

About this book.

For more than a decade, I’ve written for clients who need helpful content that creates visibility and generates revenue.

Content DNA is your handbook for defining the unique “shape” of your business, so that you can build a  presence that’s noticed, remembered and preferred.

Read the 550-word summary of the book as part of my Content DNA translation project.

The Content DNA song.

Ever heard DNA by Little Mix? Check out this slice of fun by the wonderful Ryan Anderson.

Free snippets.

Here are readers around the world sharing snippets from chapters of the book. See all the videos in the Content DNA community read showcase.

Review snippets.

Lois Cliff
Lois Cliff

I’m trying very hard to find something I don’t like. But I can’t. Sorry. 

Just read the book, damn it. It’s just really useful.

Judith RaffertyJudith Rafferty ⭐️⭐️⭐️⭐️⭐️

I’ve been an avid student here on LinkedIn since stumbling across Content DNA by chance just after lockdown started.
I never thought it could be game changing for me.
But, it has been and is. Enquiries. New clients. Collaborators.

Mike CottamMike Cottam

John’s relentlessly helpful advice is delivered with humour and in a tone that makes reading the book a pure joy.

Sara DonaldsonSara Donaldson

I can honestly say I loved it. 

And I think it will become a go-to reference guide for people serious about building a great business that stays true to the core building blocks they’re going to create as a result of reading it.

Rebecca CatterallRebecca Catterall

In 20+ years I have come across many self proclaimed experts – but John – he’s the real deal. 

His writing style is wonderfully warm and it’s like having a chat with a friend.

Keith JohnsonKeith Johnson

Content is king, even today. John’s book does justice to this fact. 

I highly recommend this book for not only writers, but everyone who works with content in one way or another.

Synne LindénSynne Lindén

Content DNA has given me clarity, calm and confidence in pivoting my business and I’m so thankful to John for writing it.

Bisma HashmiBisma Hashmi ⭐️⭐️⭐️⭐️⭐️

My own business is living proof that John’s content marketing strategies work wonders.

The content is simple to digest and the writing style is thoroughly enjoyable.

David WithingtonDavid Withington

I’ve read many books which try to get you to change things. Few do that. But Content DNA did. 

I now have a new website tagline which reflects who I am. 

It was worth the price of the book just for that.

I’ve received 170+ selfies from happy readers, including this cool bunch:

Content DNA book collage