The relentlessly helpful blog

Plan, produce and promote – practical advice to help you unclog your blog, write better web content and improve your B2B presence on LinkedIn.


Trust your copywriter

Trust your copywriter

‘I don’t like how he installed that shower, you know. I’m going to pull out a few tiles and move those pipes around.’

For the most part, those aren’t sentences that you’re likely to hear about a bathroom fitter.

And, in general, that’s true for most classic tradesmen. Plumbers, carpenters, electricians, you name it. And it’s also true for people in other professions:

  • Lawyers – ‘These contract restrictions aren’t exhaustive enough. To the library!’
  • Dentists – ‘Let’s redo that root canal. Gloves, please!’
  • Doctors – ‘Well, I really do think the incision ought to go here.’
  • Pilots – ‘This glide slope is sub-optimal. Hand me the controls.’

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2017: the year of being not boring

2017-the-year-of-being-not-boring

My old marketing approach was boring as hell. There’s a harsh personal realisation right there.

It didn’t matter how useful or well researched my posts were (and they were), they fell into that boredom trap. Into that I’ve-read-something-like-this-before trap. So, after a bit of soul-searching and a fun chat with my buddies Andrew and Pete, I’ve decided to make some changes to the way I go about these blogs.

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How to personalise LinkedIn mobile invitations

Personalise LinkedIn mobile invitations

I bet you hate receiving LinkedIn connections that haven’t been personalised. I do. Common questions that run through my mind when this happens:

  • 🤔 Why does the other person want to connect?
  • 🤔 Are they just playing a numbers game?
  • 🤔 Are they genuinely interested in me?
  • 🤔 Am I going to be hit with a sales pitch as soon as I accept?

Unless you want to put those same questions into the minds of others, make sure to add a personal message to all of your LinkedIn invitations.
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The royal order of adjectives

The royal order of adjectives

It’s funny how native speakers of English have that sense of what sounds right and what doesn’t. Even though we can’t always explain why, we often know when there’s something wrong with the way a piece of text is written.

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Pricing: a question of trust

Pricing: A question of trust

I recently posted a simple question on Facebook. It received a lot of replies and so I thought it would be worth investigating on my blog. Here was my query:

Question posted on Facebook

Earnest question: would you, a potential consumer, trust a service provider who didn’t give any indication of their price on their website?

View full thread (Friends only)

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The Tao of Twitter: an experiment

The Tao of Twitter: an experiment

I’ve worked as an independent technical writer since the end of 2009. I’m fortunate to have a career I enjoy: I get to take part in varied, interesting projects, and the words I write help people get stuff done. That’s all awesome. Lately, I’ve been thinking a lot about how to raise my profile. How does one do that?

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