The relentlessly helpful blog


Pricing: a question of trust

Pricing: A question of trust

I recently posted a simple question on Facebook. It received a lot of replies and so I thought it would be worth investigating on my blog. Here was my query:

Question posted on Facebook

Earnest question: would you, a potential consumer, trust a service provider who didn’t give any indication of their price on their website?

View full thread (Friends only)

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The Tao of Twitter: an experiment

The Tao of Twitter: an experiment

I’ve worked as an independent technical writer since the end of 2009. I’m fortunate to have a career I enjoy: I get to take part in varied, interesting projects, and the words I write help people get stuff done. That’s all awesome. Lately, I’ve been thinking a lot about how to raise my profile. How does one do that?

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Preferred spellings in technical writing

Preferred spellings in technical writing

Here’s a quick round-up of a poll I ran about technical writers’ preferences for common computing terms.

I write for a predominantly British audience in UK English, but I sometimes have to use computing terms, which are usually written in American English (probably because of style guides such as the Microsoft Manual of Style). That can lead to an odd mixing of styles.

Recently, I’ve noticed more UK spellings creeping into technical communications about computing, and I wanted to get a feel for what others thought about this.

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Pen portraits – understanding your ideal audience

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📚 This post is part of my business blogging guide.


Have you ever read a piece of writing that feels as though it were created just for you?

The author of that text will have thought about the audience – what they would need to know and how they should be made to feel about it. This is the essence of good, persuasive writing.

This post shows you how to build a picture of your ideal reader, so you write content suited to him or her. And that in turn will help turn those readers into customers and loyal fans.

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