The relentlessly helpful blog


1 easy way to mess up on LinkedIn

1 easy way to mess up on LinkedIn

Let’s get this straight: if you’re going to put time-sensitive information in your LinkedIn summary, make sure you set a reminder to review and edit it afterwards.

Stating that you’re looking forward to a conference that took place 16 months ago is going to ruin all the subject matter authority that you were trying to portray.

It’s almost as bad as making a spelling mistake in your profile. People will judge – I’m telling the truth.
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MicroMacTips 8

MicroMacTips part 8

Here’s another batch of 5 quick and easy #MicroMacTips to help you get to grips with your cool Apple tech.

1. Minimise the Dock

The Dock is the strip of icons usually found at the bottom of the screen. If you need a bit more space, you can hide the Dock when you’re not using it.

Press Cmd-Alt-D and the Dock will disappear. Move the pointer to the bottom of the screen and it will magically reappear and then disappear again when you move the pointer away. This is how I always have my Dock set up – I think it’s cleaner this way.

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Trust your copywriter

Trust your copywriter

‘I don’t like how he installed that shower, you know. I’m going to pull out a few tiles and move those pipes around.’

For the most part, those aren’t sentences that you’re likely to hear about a bathroom fitter.

And, in general, that’s true for most classic tradesmen. Plumbers, carpenters, electricians, you name it. And it’s also true for people in other professions:

  • Lawyers – ‘These contract restrictions aren’t exhaustive enough. To the library!’
  • Dentists – ‘Let’s redo that root canal. Gloves, please!’
  • Doctors – ‘Well, I really do think the incision ought to go here.’
  • Pilots – ‘This glide slope is sub-optimal. Hand me the controls.’

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2017: the year of being not boring

2017-the-year-of-being-not-boring

My old marketing approach was boring as hell. There’s a harsh personal realisation right there.

It didn’t matter how useful or well researched my posts were (and they were), they fell into that boredom trap. Into that I’ve-read-something-like-this-before trap. So, after a bit of soul-searching and a fun chat with my buddies Andrew and Pete, I’ve decided to make some changes to the way I go about these blogs.

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How to personalise LinkedIn mobile invitations

Personalise LinkedIn mobile invitations

I bet you hate receiving LinkedIn connections that haven’t been personalised. I do. Common questions that run through my mind when this happens:

  • 🤔 Why does the other person want to connect?
  • 🤔 Are they just playing a numbers game?
  • 🤔 Are they genuinely interested in me?
  • 🤔 Am I going to be hit with a sales pitch as soon as I accept?

Unless you want to put those same questions into the minds of others, make sure to add a personal message to all of your LinkedIn invitations.
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