The relentlessly helpful blog


LinkedIn ad campaigns – an experiment

LinkedIn ad campaigns – an experiment

Have you ever advertised on LinkedIn? I hadn’t until recently. But I’m an avid user of LinkedIn and thought it was worth a try.

This post includes my personal data and thoughts on the process of advertising on LinkedIn.

Summary for busy people
In October 2017, I spent $340.22 on LinkedIn ads and got 68 people to view my website.

Compare this with ~3500 visits per month from people finding my site via social media and Google.

I don’t think LinkedIn ads are for me.

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Top tips for event write-ups

Top tips for event write-ups

Putting on an event takes a lot of effort. You have to book a venue, organise presentations, sell tickets – there are loads of things to think about.

One thing a lot of organisers miss out on is investing some effort in writing about the event. This is a valuable activity, because it helps to promote everyone concerned with the event, from the organisers all the way down to the individual delegates.

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Writing a first draft – the why, what and how

Writing a first draft

📚 This post is part of my business blogging guide.


You’ve decided to write something to promote your business. You’re at a keyboard and there’s a blank page in front of you.

You don’t want to produce boring garbage but you just don’t know what to write.

It’s an awful feeling and for many people it’s enough to stop them from continuing. But you’re not here to quit. You’re here to get stuff done.

Follow my tips and you’ll soon fill that blank page. Ready?
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Pen portraits – real examples

Pen portraits – real examples

Do you have a pen portrait for your business? That’s a written summary of your ideal customer. I believe that creating one can help you stay on the right track when it comes to producing content for your business.

This post contains some real examples of pen portraits, shared by members of my Espresso ☕ community. Perhaps they’ll inspire you to create your own?

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Payment terms for technical writing

Payments terms for technical writing

How do technical writers invoice for their work? Do you need to pay a deposit? Are Purchase Orders acceptable?

If you’ve never hired a professional writer before, you’ll probably have these things in mind.

They’re the same questions my customers have been asking me since the end of 2009, so I thought I’d set out my approach here.

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Should I accept invitations to connect on LinkedIn?

Should I accept invitations to connect on LinkedIn?

Do you ignore or delete requests to connect on LinkedIn? What if the invitation hasn’t been personalised?

What’s the best approach to handling invitation requests?

I’m no LinkedIn expert but I am a highly active user of the platform, and I know what works for me. In this post, I’ll give you my best advice on dealing with invitation requests.

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What is technical writing?

What is technical writing?

Technical writing ≠ technology writing

Do you know what technical writing is? It’s not a term most people are familiar with.

Summary for busy people – what is technical writing?

Technical writing is content that explains how products, services and processes work.

A technical writer turns complex source material into writing that’s clear and simple to consume.

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