The relentlessly helpful blog

What is technical writing?

What is technical writing?

Technical writing ≠ technology writing

Do you know what technical writing is? It’s not a term most people are familiar with.

Summary for busy people – what is technical writing?

Technical writing is content that explains how products, services and processes work.

A technical writer turns complex source material into writing that’s clear and simple to consume.

Read more

10 business writing tips

Subscribe on Subscribe to John Espirian's YouTube channel

📚 This post is part of my business blogging guide.

Want to improve the quality of your business writing?

You should. Good writing gives you the best chance of influencing and educating your customers. Do that and sales and loyalty will follow.

This post contains some of the best tips I’ve picked up over the last 20 years of writing web content.

Ready to put some muscle into your writing? 💪🏻
Read more

The 30-month mindset

Subscribe on Subscribe to John Espirian's YouTube channel

This post is about taking a long-term approach to building a successful business, through the creation of regular content that’s relevant to your audience.

Business blogging guide

This is the first part proper of my definitive business blogging guide.

At the end of each step, there are previous and next options to help you move through the guide.

Summary for busy people

  • Creating regular, relevant and helpful content is the best way to promote your business online.
  • Consistency matters: it can take 30 months for content creation to have a significant impact on your business.
  • Creating content beats spending money on ads.

Read more