There are loads of document content formats out there. How do you decide which content format is right for you? Can’t we just do it all in Word?
My clients are often unsure about which document format they should use for their content. It’s one of the first things I ask them to think about when I send them my copywriting briefing questions.
Let’s look at the pros and cons of 4 of the most popular types of content format: HTML, PDF, Word and PowerPoint.