The relentlessly helpful blog
Practical tips for planning, producing and promoting your business content on the web and on LinkedIn.
Top read: FREE 15-part business blogging guide (35K+ words – sorry!)
Top tips for getting your long-form content right on LinkedIn
Here are my best tips on getting your LinkedIn articles right. For more context, check out my interview with Mark Williams on the Linkedinformed podcast, episode 252.
Briefly, why bother with articles? Because they’re a great way to demonstrate your authority. Normal posts in the feed are excellent for visibility, but articles can help sway the minds of decision-makers. Articles might not rack up the same views as posts, but they’re important all the same.
What I’ve learned so far about self-publishing my own book
Below are the notes I made from my first call with her. If you want to self-publish your own book, you might find this helpful.
Meaty comments help your visibility on LinkedIn
Follow these tips to improve the chances of your comments occupying the Top Comment slot on others’ posts.
That means more people outside your direct network will see your contributions.
Intelligent, thoughtful comments are a great way to build authority and strengthen your personal brand.
Here’s a quick look at some results from the Professional Copywriters’ Network’s survey results since 2016.
Does a regular email schedule matter to your readers?
You know it’s important to have an email list so that you can have a direct route to communicate with your audience.
But do your readers pay more attention to regular messages?
When: 23 May 2019
Wow: It was properly sunny ☀️
20+ advanced LinkedIn tips for non-newbies
You’ve read all the basic advice about using LinkedIn. You know you need to fill out your profile, write an engaging headline and add a good-quality headshot. Blah blah blah.
Now you want to move on and see some more practical tips for using LinkedIn. Good, you’re in the right place 👍🏻
Check out some of the most popular how-to posts from my LinkedIn feed.
All of these tips work on the free version of LinkedIn.
Is it better to create a blog post or a LinkedIn article?
A lot of my copywriting clients aren’t sure whether their content ought to be published on their blog or on LinkedIn.
Let’s take a quick look at the pros and cons. Plus, I’ll show you my recommended publishing process.
I bet you hate receiving LinkedIn connections that haven’t been personalised. I do. Common questions that run through my mind when this happens:
- 🤔 Why does the other person want to connect?
- 🤔 Are they just playing a numbers game?
- 🤔 Are they genuinely interested in me?
- 🤔 Am I going to be hit with a sales pitch as soon as I accept?
Unless you want to put those same questions into the minds of others, make sure to add a personal message to all of your LinkedIn invitations.