The relentlessly helpful blog

Plan, produce and promote – practical advice to help you unclog your blog, write better web content and improve your B2B presence on LinkedIn.


How to record LinkedIn post stats

How to log LinkedIn post stats

Log your LinkedIn post analytics in a spreadsheet so you can do more of what works

It’s important to know what works on LinkedIn so that you can post content that’s effective for your audience. Do text posts work best for you? Do you get more comments from video posts? What are your most popular posts?

This post shows how I record this information.

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How to improve LinkedIn engagement in 2019

How to improve LinkedIn engagement

Quick tips to multiply your profile and post views on LinkedIn

The actionable advice here has helped my LinkedIn profile views and engagement to increase massively since the start of 2017.

Date Avg profile views* Avg post views
2017 Jan90100
2018 Jan8001500
2019 Jan22003500
* Total profile views for the previous 90-day period.

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How can a copywriter help you?

How can a copywriter help you?

16 ways a copywriter can provide content to support your business

A lot of people think that copywriters write website sales copy and nothing else. In fact, many experienced copywriters can offer much more.

Instead of doing it all yourself, hire a copywriter to help lift the burden of writing effective content to support your business.

So, how can a copywriter help? Here are 16 ideas to get you thinking.

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Headline, subheading and meta description

Headline, subheading, meta description

My notation for writing website copy for clients

I write almost all my B2B client website copy in Word. This post shows how I denote my headlines, subheadings and meta descriptions – and what those things mean.

My clients find this clear and it’s easy for their web designers to turn my copy into web content.

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How to create a branded hashtag for your business

How to make my own hashtag

Create your own terms to support your personal brand

Do you have your own branded hashtag? It could help your business stand out and provides an easy way for followers to spread the word about you.

I use branded hashtags to give labels to some of my content on social media. You can do the same, and here’s how.

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Do I need a LinkedIn company page?

LinkedIn company page

Yes, probably – even though they’re a bit rubbish

Should you create a LinkedIn Page (formerly known as a company page)? If you do, should you post from your company page or from your own personal feed?

These are common questions from my LinkedIn connections and Espresso ☕️ subscribers.

Summary for busy people

LinkedIn company pages have limited value. Yes, you should have one – but do almost all of your posting from your personal feed.

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How to create video for your blog posts

How to create and add video to your blog posts

Bridging the gap between you and your audience

📚 This post is part of my business blogging guide.


In this post, we’ll look at a couple of types of video that can add value to your blogs and make your message more relatable. We’ll also see the basic kit needed to create and share video.

Before you dive in, note that video creation takes time. I often spend 1 hour to produce 60 seconds of usable video. So, you might want to use this method only on your most important blog content.

There are 2 common types of video that work well in blog posts:

  • 👦🏻 Personal video: e.g. talking head, interviews, on-location filming.
  • 🖥 Screen video: e.g. software demos, PowerPoint slides, webinars.

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