Top tips for getting your long-form content right on LinkedIn
Here are my best tips on getting your LinkedIn articles right. For more context, check out my interview with Mark Williams on the Linkedinformed podcast, episode 252.
Briefly, why bother with articles? Because they’re a great way to demonstrate your authority. Normal posts in the feed are excellent for visibility, but articles can help sway the minds of decision-makers. Articles might not rack up the same views as posts, but they’re important all the same.