The relentlessly helpful blog

Plan, produce and promote – practical advice to help you unclog your blog, write better web content and improve your B2B presence on LinkedIn.


Content DNA

Content DNA

Using congruence and consistency to be the same “shape” everywhere

DNA is our blueprint for life. It’s in all our cells and defines how our bodies are made.

It’s the same story with our content – the material we publish online and offline.

Think of Content DNA as the building blocks of your brand identity.

Using your building blocks consistently means producing memorable content that helps you become a trusted voice in your industry.

Read more

How to measure business success

How to measure business success

The positive signals of progress

Is your business moving in the right direction? How do you know? Here’s how tracking the positive signals of progress can help you stay focused and measure success in your business.
Read more

Tips for new freelance copywriters

Tips for new freelance copywriters

Advice from experienced copywriters on how to get started as an independent writer

How do I get started in freelance copywriting? What are the challenges? What are the dos and don’ts? What sort of learning should I do? How do I market myself?

These are the sorts of question I get a lot from people new to copywriting and technical writing.

In December 2018, freelance copywriter Helena Baker and I surveyed more than two dozen copywriters for their thoughts on how to get started as a freelance copywriter.

Here’s some of their wisdom.

Read more

Twitter search advanced guide

Twitter search advanced guide

Whether you’re researching blog ideas, looking for work or just trying to find out what’s going on near you, the advanced features of Twitter search will help you find the content you need.

This post contains tips and filters for getting the best from Twitter search. All the details are below, but if you just need a quick reference list of available filters, here it is:

Read more

How to turn on text-to-speech on a Mac

How to turn on text-to-speech on a Mac

A quick and free way to help you spot errors in your writing

Here’s a quick tip to help you check written content on your Mac, using the text-to-speech feature.

Instead of reading the text out loud yourself, you can get your Mac to do it via a simple keyboard shortcut.

This is useful if you want to check the flow of your own writing or if you simply want to listen to content rather than read it. You can use this on web pages, emails, documents and pretty much anywhere that you can select text.

The feature is built in to all modern Macs – you just need to turn it on. Here’s how.

Read more

How to post documents on LinkedIn

How to create LinkedIn document posts

How to add Word, PowerPoint and PDF documents to your LinkedIn posts

LinkedIn now lets you add documents to your posts. If you have the feature, you’ll see a document icon in the posting panel at the top of your home feed. It’s highlighted below.

Read more

How to record LinkedIn post stats

How to log LinkedIn post stats

Log your LinkedIn post analytics in a spreadsheet so you can do more of what works

It’s important to know what works on LinkedIn so that you can post content that’s effective for your audience. Do text posts work best for you? Do you get more comments from video posts? What are your most popular posts?

This post shows how I record this information.

Read more

How to improve LinkedIn engagement in 2019

How to improve LinkedIn engagement

Quick tips to multiply your profile and post views on LinkedIn

The actionable advice here has helped my LinkedIn profile views and engagement to increase massively since the start of 2017.

Date Avg profile views* Avg post views
2017 Jan90100
2018 Jan8001500
2019 Jan22003500
* Total profile views for the previous 90-day period.

Read more

How can a copywriter help you?

How can a copywriter help you?

16 ways a copywriter can provide content to support your business

A lot of people think that copywriters write website sales copy and nothing else. In fact, many experienced copywriters can offer much more.

Instead of doing it all yourself, hire a copywriter to help lift the burden of writing effective content to support your business.

So, how can a copywriter help? Here are 16 ideas to get you thinking.

Read more