The relentlessly helpful blog

Plan, produce and promote – practical advice to help you unclog your blog, write better web content and stand out on LinkedIn.


How to personalise LinkedIn mobile invitations

Personalise LinkedIn mobile invitations

I bet you hate receiving LinkedIn connections that haven’t been personalised. I do. Common questions that run through my mind when this happens:

  • πŸ€” Why does the other person want to connect?
  • πŸ€” Are they just playing a numbers game?
  • πŸ€” Are they genuinely interested in me?
  • πŸ€” Am I going to be hit with a sales pitch as soon as I accept?

Unless you want to put those same questions into the minds of others, make sure to add a personal message to all of your LinkedIn invitations.
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How to update social media previews

You’ve updated the featured image on your WordPress web page or blog post but the old image still appears when you share the content on social media. What to do?

This post shows you how to get your social media preview visuals and info right.

The above video explains the process. Alternatively, follow the steps below the video.

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How to trademark a name in the UK

How to trademark a name in the UK

Register a name or phrase for your UK business

Have you ever wanted to trademark a name or phrase for your business?

You can do it online in the UK for as little as Β£170. And you probably won’t need a lawyer or any external help.

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How to create video captions

How to create video captions

πŸ“š This post is part of my business blogging guide.


Do you create video for YouTube, your website or your social media accounts? If so, adding captions (text subtitles) will improve the viewing experience for your audience.

Summary for busy people

Add live captions to iPhone video via Apple Clips or Clipomatic.

Add captions to pre-recorded video via a captioning service. I recommend Rev ($1/min).

Use the Rev affiliate link above to get $10 free credit πŸ’΅

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Top proofreading tips

Catch mistakes and add polish to your own writing

πŸ“š This post is part of my business blogging guide.


As a former director of the Society for Editors and Proofreaders, I’m interested in improving the standards of all written work.

Here are my top tips to help you proofread your own writing.

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Content DNA

Content DNA

Using congruence and consistency to be the same “shape” everywhere

DNA is our blueprint for life. It’s in all our cells and defines how our bodies are made.

It’s the same story with our content – the material we publish online and offline.

Think of Content DNA as the building blocks of your brand identity.

Using your building blocks consistently means producing memorable content that helps you become a trusted voice in your industry.

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How to measure business success

How to measure business success

The positive signals of progress

Is your business moving in the right direction? How do you know? Here’s how tracking the positive signals of progress can help you stay focused and measure success in your business.
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Tips for new freelance copywriters

Tips for new freelance copywriters

Advice from experienced copywriters on how to get started as an independent writer

How do I get started in freelance copywriting? What are the challenges? What are the dos and don’ts? What sort of learning should I do? How do I market myself?

These are the sorts of question I get a lot from people new to copywriting and technical writing.

In December 2018, freelance copywriter Helena Baker and I surveyed more than two dozen copywriters for their thoughts on how to get started as a freelance copywriter.

Here’s some of their wisdom.

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