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Plan, produce and promote – practical advice to help you unclog your blog, write better web content and improve your B2B presence on LinkedIn.


Digital 2016 – the big write-up

Digital 2016

Digital 2016

On the 6th and 7th of June 2016, I attended Digital 2016 – a free conference organised by Innovation Point, which took place at the 5-star Celtic Manor Resort in Newport, South Wales.

This event offered a chance to meet some of the brightest digital talents in the local area and beyond, and to listen to a host of influential speakers from some of the biggest organisations in the world. With sessions hosted by BBC Click presenter Lara Lewington, Digital 2016 had been pencilled in to my calendar for months.

Here’s a bumper write-up of the sessions I attended over the 2 days. Ready? Let’s go.

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MicroMacTips part 4

Ready for 5 more quick Mac tips? John Espirian continues the #MicroMacTips series with some more useful nuggets of information.

MicroMacTips part 4

1. Check which typefaces are in use on a website

If you browse the web with Google Chrome, it’s easy to check which typefaces are in use on any website you visit. Just check out my super-quick video:

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The rise of video in promoting editorial services

In this post, John Espirian looks at the increasing use of video to promote the services of editorial professionals.

The rise of video

As a freelance technical writer, I spend most of my time writing and editing content for my clients. No surprise there. But my specialty – care and repair for words – scarcely seems to be enough these days. Audiences no longer want to read walls of text (actually, they never did want that), and instead prefer more visual forms of communication.

And we’re not just talking about using pretty stock images or adding fancy infographics. No, no. Writers, editors and proofreaders are now starting to communicate with their audience via video. I already have some experience in the field, as I started dabbling with screencasting way back in 2012. I don’t think many other editorial professionals were particularly interested at the time, even though platforms for sharing video (e.g. YouTube and Vimeo) were already well established.

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MicroMacTips part 3

In this post, John Espirian provides another instalment of MicroMacTips: quick and simple advice for using your Mac more effectively.

MicroMacTips part 3

Did you enjoy parts 1 and 2 of this new MicroMacTips series? Here are 5 more tips to keep you going.

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Introduction to screencasts

In this post, John Espirian provides an introduction to the process of screencasting and to the tools used for the job.

ScreenFlow

As a freelance technical writer, I sometimes create short videos to help my clients’ audience understand how a service works. These ‘screencasts’ appeal to the growing proportion of users who are turned off by traditional written materials.

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Call me – maybe

In this post, John Espirian discusses the difficult decision of whether to display your telephone number on your website.

Call John Espirian

Call me – maybe

For prospective clients

I really do prefer email, so drop me a line at support *at* espirian.co.uk and we’ll go from there.

If you really need my phone number, look at the grid image below.

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MicroMacTips part 1

In this post, John Espirian shares 5 quick and simple tips for Mac users. These ‘MicroMacTips’ should make your digital life a tiny bit more bearable.

MicroMacTips part 1

I use all sorts of little tricks to boost my productivity. On their own, each of these wouldn’t be enough to justify its own blog post, so here are 5 quick and easy MicroMacTips to help you along.

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