You’re busy or don’t have the skills to write some content for your business. So, you’re looking for a freelance copywriter to help you. How do you find the right person and how do you judge them? Here are 12 measures to help with your assessment.
- Hiring the right person
- 1. Training
- 2. Editorial skills
- 3. Website and social profiles
- 4. Modern software
- 5. Client history
- 6. Awards
- 7. Testimonials
- 8. Positions of responsibility
- 9. Responsiveness
- 10. Style
- 11. Pricing
- 12. Insurance
- Let’s wrap up
Picture this. You’re a business owner. You’ve got a good product or service and you need to explain how it works so that you can attract new customers.
Or perhaps you need some support documentation to help your existing customers.
Your in-house team is busy and their time is precious.
You decide to call upon external help.
A quick Google search later, you discover that you should hire a freelance technical writer to create the content for you.
Great. No need to employ a member of staff.
No employer’s National Insurance costs. No HR induction.
No desk-space battles.
It all makes sense.
But there’s a problem.
You’ve never hired a writer before.
Which skills should you look for?
Do you have to use a recruitment agency?
Is there a formula for finding the right person?
Lots of things to think about. It’s a good job you found this post, really.
Hiring the right person
The good news is that you can find the right person yourself.
You don’t need a recruitment agency or any other person in the middle.
All you need to do is to know what to look for. Use the following criteria to build a picture of your ideal technical writer, and then use that information to find them.
Searching for writers
Google and LinkedIn should be all you need. Would you hire someone who isn’t discoverable via those channels?
Yes, there are loads of other platforms out there, but most competent writing professionals should be easy enough to find via Google and LinkedIn.
If you disagree, let me know in the comments below.
Let’s move on to look at 12 things to look for when hiring a freelance writer.
Someone who ticks all these boxes won’t be cheap, but they’ll be best placed to produce some excellent content that will move your business forward.
Your ideal technical writer should be well trained and able to demonstrate a commitment to continuing professional development (CPD).
The last thing you want is someone who ‘learned everything they need to know’ years ago and who hasn’t bothered to keep up with new developments.
Keeping up to date is especially important when it comes to IT and other technical subjects, because of the sheer rates of progress in these fields.
Think back to the end of the last decade: how aware were you of cybersecurity, cloud computing, social media, responsive web design, and so on?
Look for someone who’s on the ball with up-to-date training.
2. Editorial skills
Look for someone who is accurate and concise with their words.
Some excellent writers aren’t great at self-editing. Take a look at any writing they’ve made public, e.g. on their blog.
Is the content tight? Are there typos and other errors?
If you can spot problems with their text, what would your customers think if the writer were to produce content for you?
I don’t think it’s possible to edit your own writing well unless you leave a long time between writing the draft and editing it. That way, the text being edited feels like fresh content.
This isn’t practical in many workflows: there just isn’t the time or money available for the writer to act as a competent editor.
And yet that’s what most clients expect from their writers.
They want perfect text with no errors.
So, what’s the solution?
In my opinion, the best course of action is to use the services of a professional editor and proofreader.
I use professional editors and proofreaders to ensure the quality of the content I produce for my clients.
As a director of the Society for Editors and Proofreaders (SfEP), I’m fortunate to be in regular contact with a lot of editorial professionals – so finding someone to assist me with a project is never a challenge. I usually call upon one of my colleagues from the South Wales Editors collective.
And yes, the fact that there’s an editorial step in my workflow means that my rates are higher than those of some other technical writers.
But that’s OK – I work with clients who want the best and who are willing to pay for it. (For more information about pricing, take a look at my Technical writing prices series.)
Bonus tips on proofreading your own work
Although there’s no substitute for a professional pair of eyes, I’ve written a post that might help. Check out my top 10 proofreading tips to help you polish your content.
3. Website and social profiles
These days, it’s natural that we look online to find out as much as we can about others before doing business with them. An obvious place to start is on their website. What impression does it give? Has your prospective writer cobbled something together in a few minutes or have they taken the time to publish a professional design? Do they have a blog? What sort of information do they share?
Most tech-savvy people have some form of social media presence. Take a look at the big three social networks: Facebook, LinkedIn and Twitter. Does your writer have accounts there? Are they active? How professional do they seem?
I’ve had some elements of my website professionally designed, but have built the rest myself. I’m most active on Twitter, but also have regularly updated content streams on Facebook, LinkedIn and Google+.
4. Modern software
I used Adobe RoboHelp for years but made a wholesale switch to MadCap Flare in 2014. I like working with code so I also use professional text editors such as BBEdit to write and edit HTML, CSS, XML, Markdown and other types of content.
5. Client history
Do you want to work with someone fresh to the market? Sometimes the answer will be yes: you want to give someone a chance, save money, or take an unusual approach. But, more often than not, you’ll want to put your project into the hands of someone with experience. So take a look at the other clients your chosen technical writer has worked for. Have they tackled big projects for established companies, or is their work limited to smaller organisations and individuals?
I’ve picked up a couple of gongs along the way. I was awarded Microsoft Most Valuable Professional from 2003 to 2007, and was named Unsung Hero of Publishing 2016.
Industry awards aren’t easy to come by. It’s far more likely that a writer will be able to confirm their skills by demonstrating ‘social proof’ – that’s a buzzword term for testimonials, recommendations and reviews. Take a look at what past clients have said about them. What impression do you get?
8. Positions of responsibility
Look for a writer who’s really invested in what they do. A good way to do that is to see which organisations they’re part of and whether they have a prominent role within them.
People who are leading the industry should be able to offer insights you won’t find elsewhere. Hiring someone like that could be the difference between creating good content and creating great content. Think about how high you wish to aim.
I’m a director and local group leader of the Society for Editors and Proofreaders (SfEP). I’m also involved with the Institute of Scientific and Technical Communicators (ISTC) and the Professional Copywriters’ Network (PCN).
It isn’t reasonable to expect a service provider to be plugged in to the grid all the time, so if you send a long email on a Sunday evening, don’t expect a reply within a few minutes. But in general you should expect a reasonably swift response.
Warning: I’m about to have a moan
Lack of responsiveness is one of my biggest turn-offs when it comes to dealing with other people online. I’m probably more sensitive to this than most, but I can’t stand it when someone keeps me hanging on for days for a response. The icing on the cake is that the reply, when it eventually arrives, is usually a one-line email that doesn’t answer all of my questions. It’s so frustrating.
I always try to be Mr Responsive when I communicate with clients. Email is my weapon of choice, though I’m doing a lot more via Skype these days.
One of the most important things to look for is someone whose writing style matches what you want for your own documentation. A talented writer will be able to adapt to any style you request, but keep in mind that their natural approach to producing content will usually shine through.
Look for a portfolio or blog that shows off the writer’s style. Is it the right fit for you?
I aim to write in a style that is simple, clear and elegant. My blog acts as my writing portfolio.
In my experience, keeping things simple is the best way to achieve effective results. That’s why I steer clear of big words and complex expressions. As I said in my interview with the PCN, nobody ever complained that some piece of copy was too easy to read.
I hate having to hunt around for prices, so I’d always favour someone who’s transparent with their charges. It’s hard to make comparisons when some freelancers quote their prices and others don’t.
If you find a freelancer you think might be a good fit, ask them for a ballpark figure of costs. If they can’t or won’t answer that question, think twice. Are they going to be ludicrously expensive? Have they not done this sort of work before? Find out.
Given that the number one question I’m asked by prospective clients is ‘how much do you charge?’, I don’t see the point of trying to hide my prices. Take a look at my Pricing page for more information. For all the detail, read through my Technical writing prices series of blog posts.
It’s important to find someone who takes their craft seriously. No client wants to feel as though they’re dealing with someone in it for a fast buck. One way that freelance technical writers can reassure their clients is to take up professional indemnity insurance (PII). This is a common feature of other service providers. Think about plumbers, electricians, lawyers, dentists. Would you hire someone who isn’t insured?
I have a PII policy that covers my technical writing services up to the value of £500,000. My clients know that I’m committed to my profession and that I won’t vanish should anything go wrong. I’m glad to report that I’ve never come close to having to make an insurance claim.
Let’s wrap up
Find a technical writer who can deliver in most or all of these 12 areas and there’s a good chance that you’ll have found someone who can add real value to your documentation projects.
Remember that good technical writing isn’t cheap, and, like many things in life, you’ll usually get what you pay for. If you haven’t read my series on pricing, take a look at this post: How much does technical writing cost?
OK, that’s all for now. If you have a moment, leave a comment below and let me know what you look for in a technical writer, or what you’d like to know before hiring someone to work on a communications project. Alternatively, you can always catch up with me on Twitter.
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Who wrote this?
John Espirian – the relentlessly helpful technical copywriter
I write B2B web content, blogs, user guides and case studies – all aimed at explaining how your products, services and processes work. I also offer LinkedIn profile critiquing and rewriting.
I work from home in Newport, South Wales and support the (formerly) mighty Liverpool FC 🔴⚽️