Let’s get this straight: if you’re going to put time-sensitive information in your LinkedIn summary, make sure you set a reminder to review and edit it afterwards.
Stating that you’re looking forward to a conference that took place 16 months ago is going to ruin all the subject matter authority that you were trying to portray.
It’s almost as bad as making a spelling mistake in your profile. People will judge – I’m telling the truth.
So, let’s be mindful of what’s in our profiles. Let’s make what we say about ourselves just that little bit better.
Guess what? If you review your profile as a result of reading this post, you’re probably in the minority.
But well done.
It means you care about your content, about your brand. And that’s important.
For the brave
Even better than reviewing your own profile is to ask someone else to do it for you. A trusted friend or colleague is a good place to start. If you want to go the whole hog, ask an editorial professional to give you an expert review.
Want a more light-hearted look at LinkedIn?
Don’t miss my no-hoper’s guide to LinkedIn. It’s proving rather popular.
Over to you
Have you fallen foul of this LinkedIn profile mistake? What other issues have you come across with your profile? Has changing your profile ever had an effect on the connections you’ve made on LinkedIn? Let me know by leaving a comment below. And don’t forget to connect with me on LinkedIn!
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Who wrote this?
John Espirian – the relentlessly helpful technical copywriter
I write B2B web content, blogs, user guides and case studies – all aimed at explaining how your products, services and processes work. I also offer LinkedIn profile critiquing and rewriting.
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