LinkedIn membership numbers

How many members does LinkedIn have? On 30 January 2024, LinkedIn had more than 1 billion members. Source: Microsoft Fiscal Year 2024 Q2 Earnings Conference Call (See also LinkedIn Pressroom) Here are the LinkedIn member stats I’ve tracked. Some extra detail about the announcements (such as growth and revenue) are accessible via the links on […]

LinkedIn stats breakdown

LinkedIn stats breakdown

There’s a lot of talk about how our reach or visibility on LinkedIn has changed over recent times. Here’s an analysis of my own stats. Introduction Average post stats by year Days of the week Let’s wrap up Introduction. I’ve shared plenty of my own data in the past but now that we have a […]

LinkedIn image sizes

LinkedIn image sizes

Here’s a look at the various image types and sizes you need to know about when creating visual content for LinkedIn. Introduction Profile banners Image posts Introduction. LinkedIn is now pretty forgiving with the image dimensions it supports in various places, but there are still some best practices to keep in mind, as set out […]

LinkedIn native post scheduling

Native LinkedIn post scheduling rolled out to me on Friday 18 November 2022. I can now schedule shortform LinkedIn posts to go out in future without needing to use third-party tools. At last! We can tag people and companies in scheduled LinkedIn posts. I used the scheduling feature to announce the rollout: see scheduled post […]

UpLift Live

UpLift Live conference

UpLift Live is the UK’s first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts. Join the apex operators of LinkedIn to learn best practices for the world’s number one business networking platform. 🗓️ Thursday 21 March 2024 📍 Millennium Point, Birmingham, UK 🔗 uplift-live.com Get your ticket This is the only event of its […]

How to get help on LinkedIn

LinkedIn support routes

Here are all the routes to contact LinkedIn support for help. IMPORTANT: two-step verification Help routes: Self-service online help and forum Tweeting @LinkedInHelp on Twitter/𝕏 Tagging LinkedIn Help on LinkedIn Raising a support ticket while logged in Raising a support ticket while not logged in Live chat (Premium members only) LinkedIn events help Telephone support […]

LinkedIn links in posts or comments

If you want to point your LinkedIn readers to an external resource on the web, what’s the best way to include a link? This piece sets out some pros and cons of how to share links in shortform LinkedIn posts. Introduction Pros and cons of links in comments Pros and cons of links in posts […]

How you can help me

How you can help me

I help non-meanies with lots of queries about LinkedIn, personal branding and online visibility. If I’ve helped you and you wish to reciprocate, here’s how. These would be amazing. Join Espresso+ my membership community Come to the UpLift Live conference Book a consultation Buy my LinkedIn course These would be pretty cool, too. Share my […]

How to create a branded hashtag

Branded hashtags

Create your own terms to support your personal brand. Do you have your own branded hashtag? It could help your business stand out and provides an easy way for followers to spread the word about you. I use branded hashtags to give labels to some of my content on social media. You can do the […]

Give feedback to LinkedIn

How to send feedback to LinkedIn

Get to the point: Form 1 · Form 2 LinkedIn have two main feedback forms. Use them to give LinkedIn a piece of your mind about unexpected or unwanted changes, or if you have any ideas for how to improve the platform. Form 1 – “Weekly: Creator Product Feedback” Form 2 – “Suggest an improvement” […]

LinkedIn creator mode

LinkedIn creator mode

“Creator mode” is a set of LinkedIn profile features launched in March 2021, to support content creators. It’s a single option to enable but results in a few changes being applied to your profile. “Over 11 million members have turned on LinkedIn creator mode since its launch in March of 2021.” Source: LinkedIn Ads blog, […]

LinkedIn: followers versus connections

LinkedIn followers versus connections

What is the difference between a LinkedIn follower and a connection? This clip from my LinkedIn Sofa series explains what a LinkedIn follower is and how that differs from a LinkedIn connection:

LinkedIn profile videos

Treat this as archived info. On 26 June 2023, LinkedIn turned off new profile video uploads. See my LinkedIn post about it when the news broke 10 days before. This renders the information below as mostly academic, though you can still view profile videos that were uploaded before the cutoff date. My hope is that […]

Podcasting mistakes

This was prompted by a popular LinkedIn post on mistakes by podcasters and their guests. Introduction False promises Lack of research Boring questions Not listening Laughing at your own jokes Self promotion Misunderstanding the knowledge of the listener Not giving credit where it’s due Going off topic Poor show notes Too many ads No episode […]

Content DNA sample chapters

Three chapters of Content DNA

Here’s a 6-chapter sample of Content DNA, my book on defining the elements of your personal brand so that you can be the same “shape” everywhere. This is your guidebook on how to be noticed, remembered and preferred. But first, check out this readalong from fans of the book: 0. Foreword by Mark Schaefer 1. […]

Managing another person’s LinkedIn account

Recently, I was asked about the best way to manage someone else’s LinkedIn personal profile on their behalf. So, how do social media managers and virtual assistants manage LinkedIn accounts for their clients? Introduction Logging in as another person Using a Virtual Private Network (VPN) Using another person’s account at their premises Scheduling via a […]

Are LinkedIn post impressions down?

Lots of LinkedIn observers have said that post impressions on the platform are going down. Here’s my analysis of what that means for small business owners and solopreneurs trying to build a personal brand on LinkedIn. What are post impressions? Are impressions down? Do impression counts matter? An important point about impression counts Let’s wrap […]

LinkedIn: disconnecting and unfollowing

Building a network on LinkedIn and gathering followers is great for business. But we often overlook the quality and relevance of the people who make up that network. They’re responsible for the content we see in our feeds. This piece is about taking back some control over your feed by using two important features: disconnecting […]

LinkedIn shares don’t work

LinkedIn shares don't work

Comment & react instead: it’s much better for LinkedIn engagement. Most people think that using LinkedIn’s Share button is a good way to spread the word about posts they like or find useful. But LinkedIn shares don’t receive many views. In fact, sharing a LinkedIn post is about the worst way for you to help […]

Lessons from 1 year of Espresso+

On 31 January 2022, following a few months of running a free group on LinkedIn, I launched the paid Espresso+ community. Wait, what is Espresso+? Espresso+ is the community for small business owners and solopreneurs who need ongoing learning, support and accountability in promoting their businesses in an ethical, organic way on LinkedIn and online. […]